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| Sanath Jayasuriya appointed as Sri Lanka Tourism Brand Ambassador |
Get Sri Lankaned
Former Sri Lanka cricket captain Sanath Jayasuriya has been appointed as the Brand Ambassador for Sri Lanka Tourism.His responsibility will be to support and strengthen the programme of the Tourist Board to woo tourists to this country.Currently Jayasuriya is the chairman of the cricket selection committee.Earlier, cricketers such Muthiah Mauralidharan, Aravinda de Silva, Dilantha Malagamuwa has been appointed as Tourist promotion Ambasadors.
The Sri Lankan Tourism Promotion Bureau has started a new campaign for 2013 titled ‘Get Sri Lankaned’.
This promotion programme will be carried out in five emergent markets, including India. Sri Lanka Cricket, Travel and Tour Operators Associations and several private institutions contribute and participate in the new ’Get Sri Lankaned’ campaign. It has been planned to spend Rs 675 million for the ‘Get Sri Lankaned’ campaign across the five countries that include India, China, the Middle East, Japan, and Korea.
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