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Amana Global, Asset and Capital gear for growth, refreshes brand identity

Amana Global new facade
Amana Global new facade
Amana
Global recently unveiled a sleek, new brand identity along with its partner
companies, Amana Capital and Amana Asset Management, all under the Amana
Holdings Limited umbrella. Having undergone a thorough brand and purpose
transformation, the group reinvents itself under the same familiar name with a
contemporary new outlook. 
“Our
interests stemmed from banking and have now grown to serve almost every
financial requirement of the market.  We
were misperceived through time to be catering only to a specific segment of
consumers which we have reasonably overcome with due time and are now known to
be relevant to all sections of the market. Our new brand identity seeks to
portray our growing reputation for professionalism and expertise in the
financial solutions and advisory landscape,” said Aashiq Aminuddin, Head of
Marketing and Business Development, Amana Global Limited, on the reasons for the
change. The companies are involved in investment banking, risk management,
wealth and asset management.

The
renewed identity reflects the sharp, dynamic and iconic professionalism of its
new thinking.  It leads now with a simple
yet compelling ‘A.’ as its logo.   The
digital presence of the company addresses the more sophisticated needs of
modern day clients and an expanding international clientele.  The group is already established in the
Maldives and is in the process of setting up operations in Malaysia.
“We
are on a constant drive to maximise growth opportunities which recently point
beyond the shores of Sri Lanka as well. 
By assuming a regional presence we will be better positioned to offer
even local clients innovative opportunities.
“Our
new objectives called for a refreshing change within ourselves and what we
offer our partners.  One of the steps
taken in this endeavour was to bring about a change to our Brand Identity
making it more relevant and versatile. We consciously associate with the past whilst
communicating a renewal of purpose. 
Hence, the name was maintained and an iconic “A” was adopted to
symbolise our drive for excellence.  It
also reflects our simple but fine clarity of purpose, delivering a
comprehensive portfolio of financial solutions to end users and industry
partners, symbolised by the “full stop,” Aminuddin explained.

The
group of companies, Amana Global, Amana Capital and Amana Asset Management,
leverages specialist insight and financial acumen to provide a breadth of
financial solutions including customised and sustainable financial advisory
services for corporate and High-Net-Worth individuals on debt and equity
financing, private wealth management, fund management, structuring, financial
brokering, corporate finance and real estate management.

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