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Atom Technologies appointed sole agent for Swiss specialist hair care brand Valera in Sri Lanka

Atom Director Ashan de Livera
Atom Director Ashan de Livera
World-renowned Swiss hair care specialist
brand Valera is now available in Sri Lanka through Atom Technologies, the sole
agent for Valera hair care appliances.
Valera is
sold in over 80 countries and offers three categories of products – Valera
Swiss Hair Specialists (for personal use), Valera Professional and Valera
Hospitality. The wide range of
products includes hairdryers and straighteners, curling irons and various
styling tools, hair clippers and trimmers, curlers and hot air stylers, wall
mounted hair and hand dryers, drawer mounted hairdryers and magnifying mirrors.
“We are proud to have been appointed by Valera
Switzerland as the sole agent and distributor of their complete range of Hair
Care Appliances in Sri Lanka. Valera is unique in a number of ways – unlike any
competitor product Valera has focused purely on hair care for over 60 years.

Atom – The Burj
This dedication has instilled a deep knowledge in haircare vital for the creation of equipment
that enables the healthy and careful treatment of hair. All Valera products are
researched and fine tuned in collaboration with hair specialists at
universities, clinics, master hairdressers of the stylists’ associations and shampoo
and cosmetics producers,” said Sanjiv Alles, Director Atom Technologies (Pvt)
Valera brings the best of trusted Swiss
precision and dedication to excellence in hair care, which is why every Valera
product is manufactured in a state of the art ISO 9001 certified manufacturing facility
tucked away in the Canton of Ticino, Switzerland. Whilst quality and constant improvement form the
backbone of the company, there is also a strict adherence to safety standards
with all appliances meeting EN, CE and IEC standards as well as EU directives
regarding the suppression of radio interference and EMC (electromagnetic
compatibility). Valera hairdryers meet the strictest international safety regulations
and environmental standards with over 95% of the components of each dryer made
with recyclable materials.
“The brand Valera
is all about innovation in hair care technology coupled with unbeatable value. It
offers the world’s most powerful hairdryers but couple it with soundless
technology and lightweight design to reduce the daily fatigue and unwelcome
noise that hair care professionals and their clientele are so accustomed
to.  The introduction of Rotocord auto
retracting technology ensures simple storage and the promise that you never
need to struggle with tangled cords again! Ionic Care another Valera innovation
dramatically reduces the frizz and protects the hair from the effects of static
electricity. Finally Colour Care is specifically engineered to protect the
hair, prevents loss of colour and shine whilst maintaining moisture,” said Ashan
de Livera, Director Atom Technologies (Pvt) Limited.
“Valera is
the Number 01 hair dryer used in hotels around the world. In fact over 80
percent of hotels in Dubai alone choose Valera as their preferred provider,” Asif Jiffry,
Director Atom Technologies (Pvt) Limited.
“Worldwide the
best hotels in the world have chosen Valera hairdryers time and time again from
the 7 star Burj Al Arab in Dubai to renown hotel chains such as the Kempinski, the
Four Seasons, Marriott, Swissôtel, Intercontinental, Radisson, Peninsula,
Hilton, Renaissance, Möwenpick, Shangri-la, Taj Mahal, Sheraton, Novotel,
Holiday Inn, etc. Every year more than 100,000 hotel rooms around the world are
equipped with a Valera hairdryer. Hand dryers and magnifying mirrors complement
our range of products to suit hotels.”
Hair care in
Sri Lanka has come of age with the launch of Valera. For the first time Sri Lankans
will have access to world class, internationally renowned, professionally
acclaimed specialised haircare technology. Atom is proud to be a part of this revolution.

Valera products may be purchased at the
Atom showroom at Dharamapala Mawatha and at the soon to be opened showroom on
Kirula Road. Alongside the standard products Valera also offers hair care
appliances for children, and compact travel-friendly versions of its products. 

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