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Blue Mountain Group launches new corporate communications campaign

Dr. Hiran Hettiarachchi (MBBS-Colombo & MBA-Australia), Chairman of the Blue Mountain Group
Dr. Hiran Hettiarachchi (MBBS-Colombo & MBA-Australia),
 Chairman of the Blue Mountain Group
The Blue Mountain Group recently launched its new
corporate communications campaign, as part of its long-term strategic plan to uplift
the company’s corporate brand and entire portfolio. Following a competitive
pitch process, the campaign was developed by Leo Burnett Solutions Inc. and
will focus on establishing Blue Mountain as the most credible and innovative
brand in Sri Lanka’s real estate sphere.
The communications strategy was developed to
effectively convey Blue Mountain’s strengths, USPs, accomplishments and
pioneering spirit. The key objective of the campaign was to elevate Blue
Mountain’s corporate brand and establish its unique prowess and prestige. The
campaign features a mix of integrated tactics and incorporates brand planning,
mass media, PR, digital media, outdoor hoardings and activations to target a
diverse array of stakeholders.

The campaign is aligned with the company’s
organizational objectives and will strive to increase awareness of the
corporate brand, whilst simultaneously building Blue Mountain’s reputation. The
campaign highlights how the company is on par with leading international real
estate giants and has an asset base of over Rs. 14 billion, over 30,000 land
plots and nearly 200,000 satisfied customers. The campaign also features the
company’s accomplishments, key partnerships, its commitment to the environment
and sustainability as well as the advances it has made in applying the latest
technology and design concepts to the real estate industry in Sri Lanka.
Commenting
on the new project, Dr.
Hiran Hettiarachchi (MBBS-Colombo
& MBA-Australia), Chairman of the Blue Mountain Group stated, “Over the
last few years, the Blue Mountain Group has achieved a growth rate which is
significantly higher than the average market rate. This has enabled us to
increase our market share and is a true testament of Blue Mountain’s market
competitiveness and dedication to delivering exceptional levels of customer
service. Launching our new corporate communications campaign is a great
milestone for us that will build our brand whilst amplifying our strengths,
capabilities and the values we adhere to across all aspects of our operation.”

In
just five years, the Blue Mountain Group has achieved pinnacles of success and
has secured its position as a leader in Sri Lanka’s real estate industry. The group
already consists of three large companies with turnovers in excess of Rs. 14
billion each and seven other sub brands that handle all aspects of real estate
and land sales. In total, the group provides employment to nearly 2,100
individuals in various capacities. The Blue Mountain brand is today a household
name that is synonymous with trust, innovation and reliability. Blue Mountain has a strong presence across
the island, with offices in Colombo, Malabe, Kadawatha, Negombo, Kandy, Galle
as well as virtual offices in Kalutara and Ratnapura and global offices in
Australia.  The
company also uses high-tech information systems and has set the benchmark in the
industry by being the first ERP based real estate company in the country, with
an internationally trained IT squad and IFS system valued at Rs. 100 million. 

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