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Blue Mountain selects Leo Burnett as its communications partner

Dr. Hiran Hettiarachchi, Chairman of the Blue Mountain Group and Ranil de Silva, Managing Director, Leo Burnett (LBSI) announce their partnership
Dr. Hiran Hettiarachchi, Chairman of the Blue Mountain Group and
Ranil de Silva, Managing Director, Leo Burnett (LBSI)
announce their partnership
Leading real estate giant, the Blue
Mountain Group, recently selected Leo Burnett Solutions Inc. (LBSI), as its marketing
communications partner. Blue Mountain has embarked on a branding and integrated
communications campaign to strengthen its position as a leader in Sri Lanka’s
dynamic real estate industry. Following a competitive pitch process, Leo
Burnett was selected as Blue Mountain’s partner and will execute a holistic marketing
communications campaign for the brand and its numerous real estate projects across
Sri Lanka. Leo Burnett will deploy an integrated campaign comprising advertising,
branding, media, digital and PR tactics to effectively strengthen this reputed
brand.

Blue Mountain specializes in land
sales and real estate developments ranging from
luxury residential plots to commercial properties and world-class apartments.
The company focuses on delivering excellence through innovative design,
superior standards of construction and customer service with a focus on the community
and environment. The company’s commitment to give back to the environment by dedicating
10 perches of the land area of each project to nature is an important
commitment that the company has taken as a responsible real estate developer
which is conscious of the country and its future. Blue Mountain has already
received high acclaim for its vast service offering and its gated community development
concept. Blue Mountain recently won international recognition with a 5-Star
award at the prestigious Asia Pacific Property Awards Summit (APPAS). The
company is now focused on strengthening its brand presence both in Sri Lanka
and Australia. Leo Burnett will work closely with the team at Blue Mountain to
deliver the brand’s promise through a variety of touch points. 
Leo Burnett Solutions Inc. (LBSI), the
local office of the global advertising network Leo Burnett Worldwide, is one of
the most awarded and recognized agencies in the country. Leo Burnett works with
a prestigious portfolio of local and global brands. Its HumanKind approach
helps the agency to build powerful brands and meaningful partnerships with its
clients. The agency is celebrating 16 years of success in Sri Lanka this year.
Leo Burnett recently won a highly coveted Graphite Pencil at the D&AD (Design
and Art Direction) Awards 2015. The agency has also received significant
recognition at the world’s most reputed creative communications awards shows
including the Cannes Lions Festival of Creativity, Campaign Asia, Spikes Asia,
ADFEST, AD STARS, the CLIOs, LIA, Red Apple and many more.   
Commenting on Blue Mountain’s partnership with Leo
Burnett, Dr.
Hiran Hettiarachchi (MBBS-Colombo
& MBA-Australia), Chairman, Blue Mountain stated, “We are delighted to
embark on this new partnership with Leo Burnett. The agency was selected after
a thorough evaluation process. The integrated campaign proposed by the agency aptly
answered our brief. Leo Burnett is a highly respected agency in the marketing communications
industry and we are happy to establish a partnership with an agency of this
repute. I hope that this partnership will help strengthen the Blue Mountain
brand, enabling us be known as the leader in the real estate industry,
especially in Sri Lanka.” 
Ranil de Silva, Managing Director of Leo Burnett Solutions
Inc. (LBSI) stated,
“It is an honour that we have been selected to partner a visionary 21st
century company such as Blue Mountain. The vision of its Chairman Dr. Hiran
Hettiarachchi is very inspiring. We are committed to help him take Blue
Mountain to greater heights. The brief and the challenges posed to us are very
exciting. We look forward to building a mutually rewarding partnership with Dr.
Hettiarachchi and his team.”

Blue
Mountain is a full service real estate company in Sri Lanka which has
diversified operations that extend across the areas of land sales, apartment
developments and construction.  The
company is one of the most trusted and reliable real estate companies in the
country, with a total asset value of Rs. 14 billion and an employee force of 2100.
The company also uses high-tech information systems and has set the benchmark in the
industry by being the first ERP based real estate company in the country.  Blue Mountain also recently introduced its IT
squad which was developed under the leadership of internationally recognized consultants,
who facilitated the use of an IFS system which is valued at Rs. 100 million. 

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