Brandix, Sri Lanka’s top apparel exporter, has been adjudged Asia’s ‘Best Brand’ for the second consecutive year by Chief Marketing Officer Council and also winning three more awards at the 2012 CMO Asia Awards for Excellence in Branding and Marketing, which was held at Park Royal in Singapore. The Best Brand award is based on an independent evaluation by the CMO Council, which considers ‘Mind Share,’ ‘Market Share’ and ‘Commitment Share’ as the principal criteria for the accolade.
Brandix’s commitment to reducing its Group-wide processing Carbon Footprint and its employee-friendly practices were cited among the reasons for awarding the Group top honours in the ‘Best Brand’ category. Brandix was conferred Asia’s ‘Best Employer Brand’ Award based on the Group’s strength in HR initiatives. “Brandix has once again demonstrated that its HR practices match the best global standards and are fully aligned with business strategy,” said Ishan Dantanarayana, Group CPO, Brandix. “The Best Brand Award reflects the Group’s success in developing a mature brand across multiple industries, not just the apparel sector.”