|Coca-Cola wins two prestigious SLIM Nielsen|
People’s Choice Awards
“Youth Beverage Brand of the Year”
Coca-Cola Sri Lanka recently won two prestigious SLIM Nielsen People’s Choice Awards 2013. The Company won the “Youth Beverage Brand of the Year for the sixth consecutive year and for the first time won the ‘People’s Advertisement of the Year’ for its Minute Maid Mixed Fruit Campaign.
|“Youth Beverage Brand of the Year”|
The People’s Advertisement of the Year was won for the Minute Maid Mixed Fruit TV commercial titled Fruit Kottu which was produced by Leo Burnett Solutions Inc. In 2012, Coca-Cola Sri Lanka launched Minute Maid ‘Mixed Fruit’ packed with the goodness of Mango, Banana, Papaya and Guava, in 200 ml glass bottles across the island country. The TV campaign, a locally shot 45s commercial, is built around a humorous story, brought to life by the loveable and famous Sri Lankan comedian, Giriraj. Minute Maid currently offers Orange, Mango and Apple flavors in Sri-Lanka and is expanding its presence in the country through the fourth variant- Minute Maid Mixed Fruit flavored juice drink.
The SLIM-Nielsen Youth Beverage Brand award is a genuine recognition of consumer’s approval. This recognition gives us all immense pleasure since the results reflect consumers’ choice of their most loved brands in Sri Lanka. This is the first year we have won the People’s Advertisement of the year and we are very happy that consumers across Sri Lanka have appreciated and voted for our brands. We have won the Youth Beverage Brand Award for the sixth consecutive year and that just validates the connect that Coca-Cola has with the youth. ” said Abhishek Jugran, Country Manager, Sri Lanka and Maldives, Coca-Cola Far East Ltd.
Brand Coca-Cola has constantly tried to connect with the youth of the country. Through campaigns like the Coca-Cola and meals campaign and Coca-Cola Shake up Your Senses Campaign, activations like Coca-Cola’s Happiness Truck and the Christmas Caravan, it has stayed relevant to its consumers. The Company has also partnered with the Aravinda de Silva foundation to conduct the Coca-Cola Cricket Pathway camps that connect with the youth at the grassroots level. Through these interventions, Coca- Cola was able to amplify its connect with the youth of the country and won the “Youth Beverage Brand of the Year” for the sixth consecutive year.
About Coca-Cola Sri Lanka
Coca-Cola in Sri Lanka refreshes thousands of consumers throughout the country with an exciting range of beverages including Coca-Cola, Coca-Cola Light, Sprite, Fanta Orange, Fanta Portello, Fanta Cream Soda, Lion Soda, Lion Tonic Water, Lion Gingerale, Lion Ginger Beer, Schweppes Tonic Water, Minute Maid Orange, Minute Maid Mango and Minute Maid Apple. The Coca-Cola system in Sri Lanka employs more than 400 people. Coca-Cola undertakes a number of community development and sustainability projects like the Coca-Cola Cricket Pathways to promote healthy active living, and identify grassroots cricketing talent. It also undertakes sanitation and clean drinking water projects in partnership with organizations like UNDP, and a PET Collection and recycling project with Central Environmental Authority (CEA) and Kalhari Enterprises.
About SLIM Nielsen
Launched in Sri Lanka in 2006, the SLIM- Nielsen People’s Awards are conducted annually to recognize the brands and personalities that have left a lasting impact on the people of Sri Lanka. The awards are significant because they allow people to name their favorite brands. The difference in the Peoples Awards is that no person or company can apply for recognition, and instead the winners are those nominated by consumers themselves, thus reflecting actual views of people based on what is close to their hearts and minds. The survey for the SLIM- Nielsen People’s Awards 2013 spanned a period of five months: commencing in September 2012 and ending in January 2013, with a total of 2,700 individuals having been interviewed throughout the island