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Eight Young Sri Lankans to represent Sri Lanka at Spikes Asia 2014

Ranil de Silva with the Young Lions Digital, Integrated, Media and Young Creative Academy winners with Laila Gunesekere
Ranil de Silva with the Young Lions Digital, Integrated,
Media and Young Creative Academy winners with
Laila Gunesekere
Six young professionals and two young
students from Sri Lanka’s advertising industry, have been selected to represent
the country at the annual Young Spikes competition which will take place at the
Spikes Asia Festival 2014  in Singapore from 23 to 26 September 2014.
Following a local competition conducted by Metal Factor in partnership with the
International Advertising Association (IAA), three teams were selected to
participate in the Integrated, Media and Digital categories of the Young SpikesAsia competitions.  Two students from the
Academy of Design were also selected to participate at the Young Creative
Academy which will take place at the festival.

Laila Gunesekere, President IAA and Ranil de Silva, Metal Factor, Cannes Lions International Sri Lanka Representative
Laila Gunesekere, President IAA and Ranil de Silva, Metal Factor,
 Cannes Lions International Sri Lanka Representative
A total of 74
young professionals competed in the local competition. These teams were issued
a brief to which they had to respond to by the end of the day. After which each
team presented their response to the brief to a jury comprising of leading
professionals from the industry. For the Integrated competition, the brief was
to create a campaign for safe driving by adhering to road rules and to
highlight the importance of road etiquette. The Media competition challenged the
teams to awaken the social conscience of city dwellers to use water sparingly.
The Digital teams had to use digital platforms to help a clothing brand called
‘Exclamation’ reach out to its audience and to engage with them more
effectively. Imaad Majeed and Shyan Gershon from TBW/TAL were selected as the
winners of the integrated category and Seninda Bandara and Supun Hettiarachchi
from Mindshare were selected in the Media category.  Infas Iqbal and Gayathri Seneviratne from
Phoenix O&M won in the Digital category. The Young Spikes Digital category is
being introduced to the festival for the first time this year.
Commenting
on this year’s Spikes Asia competition and winners, Ranil de Silva, the Sri
Lankan representative for Spikes Asia said, “I am very happy to have eight
young Sri Lankans representing our country at the Spikes Asia Festival this
year. The Spikes Asia Festival and the Young Spikes competition provide young
professionals in Sri Lanka with exposure to international standards of
creativity. This I hope will enable them to help put Sri Lanka on the regional
map. These teams will now compete against the best in the region. They will
also have the opportunity to gain valuable experience which I hope will help
them to grow as professionals. I strongly believe that opportunities such as
this will help uplift the advertising industry in Sri Lanka.”
The local competition was facilitated by Metal Factor for the
sixth consecutive year. Metal Factor is a non-profit partnership which was
created to help Sri Lanka’s advertising industry realize its dream of achieving
world-class standards to gain global recognition for its work. Metal Factor has
been responsible for many programmes that benefit the industry, very specially
the youth. Metal Factor organizes competitions to select promising young
advertising professionals to represent the country at the world’s most
prestigious advertising festivals (Spikes Asia and Cannes Lions). Similarly,
Metal Factor also facilitates the process to select participants for the highly
acclaimed Roger Hatchuel Academy which takes place at the Cannes Lions Festival
of Creativity.

The
Spikes Asia Festival is the region’s oldest and most prestigious event that recognizes
the best in Film, Print, Outdoor, Radio, Digital, Direct, Promo and
Activations, Media, Design, Poster Craft, Integrated, Mobile and PR. A
collaboration between the organizers of the Cannes Lions Festival and
Haymarket, the Spikes Asia Festival provides the region’s growing creative and
advertising industry with a platform to network, exchange ideas and think
creatively. Aside from bringing the region’s leading creative thinkers
together, the festival also recognizes the best work from across the region. 

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