|Tony Bastiansz – Marketing Manager-Exclusive Lines, |
Jerome Georges-Vivien – Zone Director New Markets-Lancôme
and Hiru Surtani – Director-Exclusive Lines
French luxury beauty brand Lancôme was introduced to Sri Lanka at an
elegant dinner affair at the Waters Edge on 7 October. Lancôme’s three pronged
approach to beauty-skincare, make up and fragrance-will be represented in Sri
Lanka by Pee Bee Group.
French touch. The premium beauty brand powerhouse was founded in 1935 by Armand
Petitjean, a Frenchman who was born into a family of distillers and thus
familiar with the techniques of manufacturing fragrances. Petitjean derived the
name Lancôme from Le Château de Lancosme an ancient castle in Central France
and was inspired to feature the roses nearby in his logo.
beauty to the world translated over the years to a holistic approach on
Lancôme’s end; the complementarity between makeup, beauty care and fragrances
to suit the needs of an international clientele. Today the founder’s vision has crossed oceans
to over 130 countries with brand ambassadresses such as Julia Roberts, Penélope Cruz, Kate Winslet, Lupita Nyong’o, Lily
Collins, Alma Jodorowsky and Daria Weerbowy’s endorsements of the brand.
|Jerome Georges-Vivien – Zone Director New Markets-Lancôme, |
Hiru Surtani – Director – Exclusive Lines, and Hugues Reydet,
Economic Councellor – Embassy of France in Sri Lanka and Maldives.
invitation of Jerome Georges-Vivien, Zone Director New Markets for Lancôme,
together with Hiru Surtani, Director of Pee Bee Group. Guests included Hugues
Reydet, Economic Counsellor at the Embassy of France in Sri Lanka and Maldives as
well as other special invitees.
Sri Lanka. The company has been in the local beauty industry for over 20 years
and represents 50+ international luxury brands for fragrance, skincare and
cosmetics. Lancôme products will be available only at Exclusive Lines outlets–
located at Crescat Boulevard, Majestic City and Odel – Colombo 7.
|Professional Lancôme make-up artist demonstrates |
the selection and application of the products for a day look
to address queries and perform demonstrations for guests, transforming a light
and casual day makeup to a striking night-time look using Lancôme products,
wielding in particular the famous Lancôme mascaras and lipsticks. In Sri Lanka,
these products will be available only at Exclusive Lines outlets. Among the key
pillars, they will retain best selling perfumes ‘La vie est belle’ and ‘Trésor’,
the worldwide star mascara ‘Hypnôse’ and the foundation ‘Teint Miracle’, together
with an impressive range of skincare products for all ages and skin types
including iconic products such as ‘Advanced Génifique’ and ‘Visionnaire’.
|Lancôme perfumes at the Sri Lanka launch|
cooperates with world renowned universities and the most prestigious scientific
enhance her beauty and femininity, whatever her age or skin tone may be, by
giving her the best of science with major innovations that have marked their
|Lancôme make-up range at the Sri Lanka launch|
Sri Lanka: sublimate the beauty of the Sri Lankan woman, whatever her age by
offering the best of science. Make life and women in Sri Lanka more beautiful
and happier. Lancôme’s ambition is that every woman who comes to Lancôme to be
more beautiful leaves happier.