Saturday , December 16 2017
Home / Uncategorized / GroupM owned Mindshare selected to represent Sri Lanka at Spikes Asia Festival

GroupM owned Mindshare selected to represent Sri Lanka at Spikes Asia Festival

Mindshare’s Supun Hettiarachchi (L) and Seninda Bandara won the Young Spikes Media Competition and will represent Sri Lanka at the Spikes Asia Festival.
Mindshare’s Supun Hettiarachchi (L) and Seninda Bandara
 won the Young Spikes Media Competition and will represent
Sri Lanka at the Spikes Asia Festival.
Vying
to represent Sri Lanka at the Spikes Asia Festival, Mindshare team members Seninda
Bandara and Supun Hettiarachchi triumphed at the competition held among the local
advertising industry. The challenging Young Spikes Media Competition sees teams
of creative minds develop an innovative and viable media strategy for a charity
or non-profit organization in just two days. With
the finals taking place in the heart of the Spikes Asia Festival, the
competition is judged by a panel of top media experts and is a platform for
young talent to showcase business insight and skills.
The
Sri Lankan leg of the young Spikes Competition took place at the Colombo
Swimming Club recently. This year’s winners, 27 year old Seninda Bandara,
Associate Director, Invention, Mindshare and 26 year old Supun Hettiarachchi,
Executive, Mindshare, prevailed over 11 teams from across the Sri Lankan
advertising landscape for the coveted title and the chance to represent Sri
Lanka at the Young Spikes Competitions at the festival.

Speaking
on the win and what it represents to the industry, Sabry Haniz, Chief Operating
Officer of GroupM said, “The Young Spikes Media Competition is the ideal
showcase for young local talent to make a name for themselves in the
industry.  This is indeed a very proud
moment as Seninda and Supun are the third pair to achieve this feat for
GroupM.  Our previous victories were
recorded in 2010 by Udara Hettiarachchi and Gopi Krishna and 2012 by Tharanga
Rathnasekara and Champika Anuradha.
“Further,
this victory demonstrates GroupM’s dominance in the local media industry as we
have set a standard not only for ourselves but for the industry as a whole.  Constantly raising the bar in a competitive
industry is no mean feat.  Our goal is to
facilitate and nurture budding talent and bring them up to pace with the
international arena.  The proud winners
Seninda and Supun, will receive their medals at the Spikes Asia Awards Ceremony.”
The
local event saw a total of eight members of GroupM participate in teams of two;
with three groups competing in the Media section and one in the Digital competition.
2010, 2012 and 2014 have seen GroupM walk away with the highest number of wins.
Mindshare is the flagship unit of GroupM Sri Lanka, which is the largest
consolidated media investment management company in Sri Lanka.

The
finals of the Young Spikes Media Competition will take place from the 23rd to
the 26th of September. Comprising of the presentation of the brief, the two day
competition period, the deadline and the judging process, the competition will
see the brightest young minds of the region competing for top honors.

About elanka@2017

Check Also

Lamy awarded “Product Brand of the Year” at German Brand Award

German_Brand_Award_LAMY_2017 As part of the celebratory gala at the German Historical Museum in Berlin, Lamy …

Leave a Reply

Your email address will not be published. Required fields are marked *