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Hameedia Partners Sri Lanka Tennis as the Official Clothing Sponsor of SLTA

The official agreement with Hameedia and Sri Lanka Tennis
The official agreement with Hameedia and Sri Lanka Tennis
Continuously setting the benchmark in the fashion industry, Hameedia, Sri
Lanka’s leading menswear specialist has
partnered with Sri Lanka Tennis as the official clothing sponsor of the Sri
Lanka Tennis Association (SLTA). Hameedia will provide clothing for three SLTA events
a year from June 2014 to May 2015. Hameedia will also provide SLTA with clothing
for the organization and playing kits for tennis players participating in the
Davis Cup, the Federation Cup and all wheelchair tournaments.
Commenting on the
partnership with the Sri Lanka Tennis Association, Fouzul Hameed, Managing
Director, Hameedia stated, “Hameedia is honoured to be associated with Sri
Lanka Tennis and we look forward to supporting our national tennis players who
represent Sri Lanka around the world. Every member of each tennis team is a
unique brand ambassador for Sri Lanka and Hameedia. These athletes are
continuously in the spotlight and receive a great deal of local and
international attention and publicity. During our sponsorship period, I will
personally train the players on the intricacies of etiquette and the diverse
demands of total grooming. Hameedia has a very strong local and international
track record and has been impacting fashion in the country and abroad for

The Sri Lanka
Tennis Association envisions Sri Lanka becoming one of the top three tennis
playing nations in Asia.  SLTA is
dedicated to promoting Sri Lanka Tennis throughout the country and popularizing
tennis as a professional sport as well as part of a healthy lifestyle.  The association strives to develop tennis
professionals in the country while working towards building a sustainable
talent pool of players. SLTA specifically targets Sri Lankan youth in schools,
who are the next generation of world class tennis players.
the importance of the partnership with Hameedia, Iqbal Bin Issack, President, Sri
Lanka Tennis Association stated, “It is a special day for Sri Lanka Tennis as
we enter into a partnership with the Hameedia Group. This sponsorship will
enhance the brand images of both Hameedia and Sri Lanka Tennis, when proud Sri
Lankan tennis players represent our country under the theme of ‘one nation, one

Hameedia is
also the official formal clothing partner of Sri Lanka Cricket and dresses the
national cricket team. The company, remains committed to sharing expertise and
professionalism with members of both national teams, to enable each player to
look good, stand out and make a statement during every local and international
appearance.  Hameedia,
established in 1949, has grown to become a household brand in Sri Lanka.
Hameedia is renowned for high quality, custom tailoring and ready-made suits
and shirts for gents. The men’s clothing specialist multiband retail stores
include brands such as Envoy, Le Bond, Signature, Raymond, Lee and Adidas. With
a network of over 30 outlets across Sri Lanka, Hameedia has also been growing
its presence globally with outlets in the Maldives and Australia. 

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