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Hameedia Unveils FH Collection at ASIAN Fashion Week

Fouzul Hameed
Fouzul Hameed

ASIAN Fashion Week

Continuously setting the benchmark in the fashion industry,  Hameedia Sri Lanka in partnership with
Colombo Fashion Week will be dazzling up the runway at ASIAN Fashion Week (AFW®). Hameedia will unveil its stylish FH Collection at the AFW® show which will take place in Surabaya City, Indonesia from 15 -18
August 2014. Hameedia has been a driving force in the local fashion industry
and has partnered with HSBC Colombo Fashion Week and HSBC Colombo Fashion
Resort Wear Shows for the past 11 years. Known for crafting distinct looks and
collections for men, Hameedia has also made its mark globally by representing
Sri Lanka at prestigious regional events such as Karachi Fashion Week.
AFW® is dedicated to enhancing the cultural exchange between
designers and celebrates Asia’s diversity whilst making fashion a universal
language. AFW®’s mission is to establish itself as a major fashion movement for
fashion designers, providing a platform for them to optimize their international
exposure and global reach. Hameedia joins CFW’s venture to build and promote
the country’s fashion industry and will be taking part in the AFW® show alongside
five other Sri Lankan designers.

Hameedia’s will showcase three different looks
at the AFW® show, each drawing inspiration from the colour theme of blue. The
first look will be a vibrant print collection featuring natural fabrics like
cotton linen and denim with innovative digital and laser prints. The second
look will be smart and casual, it will use different types of linen and subtle
colours to convey a chic Italian feel. The third look will be Hameedia’s ceremonial
collection which blends quality fabrics with clean tailoring to ensure the best
of formal elegance.

Hameedia has
contributed towards the development of menswear fashion in Sri Lanka for
decades and is recognized as a mover and shaker in the industry. Hameedia
remains dedicated to uplifting men’s fashion in Sri Lanka and recently launched
‘Concept2014’ to help reach new heights in the menswear area. ‘Concept2014’ was
a fashion show of international class, conceptualized by
Fouzul Hameed and it showcased a range of exclusive clothing collections, designed to
transform the man of yesterday into the man of tomorrow. A total of 10
collections from FH Studio were shown, each offering a range of looks including casual,
sporty, ethnic, fusion and formal.

Commenting
on the partnership, Fouzul Hameed, Managing Director, Hameedia stated, ‘‘We are
proud to join hands with Colombo Fashion Week to promote the Sri Lankan fashion
industry. Sri Lanka is rich in talent and has a vast variety of textiles. It is
a great honour to represent our country internationally. At Hameedia, our
clothing is created to deliver exceptional quality that is on par with any
international label. The fashion industry is continuously growing and men’s
fashion is now a thriving segment. We look forward to showing our FH Collection
at AFW®, alongside some of the
best designers in the region.”  

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