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HSBC Colombo Fashion Week 2014 to focus on developing young designers, online retail and crafts in fashion

HSBC Colombo Fashion Week 2014
HSBC Colombo Fashion Week 2014

HSBC
Colombo Fashion Week (HSBC CFW) the backbone of Sri Lanka’s fashion design
industry celebrates its 11th year; this year they will concentrate on
further developing young designers by creating CFW days at universities, an
initiative which started in December 2013, which leads them into the Bright
Spark Shows during CFW. Other areas of focus include creating new retail
formats to develop fashion retail and will work closely with National Crafts
Council in creating a program called Crafts in Fashion.

The
focus on above three areas will further the cause of developing fashion in Sri
Lanka, which has been the singular objective behind the existence of Colombo
Fashion Week. HSBC CFW in the last decade has groomed, mentored, exposed Sri
Lankan designers and given them a platform to showcase their designs to be
recognized in Sri Lanka and overseas. This vision to put Sri Lanka on
international fashion map drives CFW and its management.

Ajai Vir Singh, President, HSBC CFW addressing the gatehring
Ajai Vir Singh, President, HSBC CFW addressing the gatehring

“By god’s grace, every
year we get closer to our dream of creating a dynamic fashion industry in Sri
Lanka which is recognized internationally. While staying true to our objective
we add new aspects, which will enhance the industry like this year’s Bright
Spark shows, the Online Retail program with Wow.lk and Crafts in fashion. Our
aim every year is to think of innovative ways of include the prospect of
fashion design in Sri Lanka and to nurture new
talent in the local design industry” said, Ajai V Singh, President &
Director Colombo Fashion Week
This
year the fashion week will extend for the entire week starting with Bright
Spark shows from 3rd to 5th, main shows from 6th to 8th of February. There will
be the introduction of the fashion online format which CFW has tied with wow.lk
and Crafts in Fashion program with National Crafts Council.
HSBC
has been instrumental in its partnership with CFW to encourage and promote the
fashion industry. Patrick Gallagher CEO HSBC, Sri Lanka and Maldives said
“Throughout our 7 year strategic partnership with CFW, we have seen how a
simple fashion show has evolved into a multi-faceted event, promising designers
as well as all other partners something bigger every year. We are extremely
happy about the progress made thus far. We hope the event will continue to
propel the fashion industry to even greater heights and experiment newer and
innovative fashion concepts for local and international audiences.”
There
will be nine local designers showing in the Bright Spark category and 30
designers in the main category. There will be 15 models from overseas and 30
from Sri Lanka, which will also include participants from the Supermodel Sri
Lanka
Fashion
TV will come in as an international media partner. Hilton will be the venue
once again who have mastered the art of hosting CFW and will be showcasing a
celebrity chef. Hilton along with Wineworld will also have international
mixologist to add flavour to the menus.
Brandix will provide
inspiration through new techniques of creating fashion pieces and a design
center. Land Rover is the official fashion automobile for CFW. Dialog will be
coming in as the technology partner creating dynamic
environment for designers to excel in. Dialog, which, was recently appointed as
the iPhone provider in Sri Lanka will also be the official mobile phone
provider of HSBC CFW.
Odel
is the official fashion retail advisor of CFW. Vision Care will be the official
eyewear partner; Ramani Fernando Salons are the official hair and make-up
partner; CJS (Colombo Jewellery Stores) is the official fashion jewellery
designer of HSBC CFW. Hameedias, Wineworld and The British Council are also
official partners of CFW.
“Partners
are very important in this journey as they are key to our achieving our goals
for the fashion industry of Sri Lanka. We are happy that we have the right group
with their thinking completely aligned with ours.” said Dirk Flamer Caldera,
Director, Colombo Fashion Week
The
Bright Spark shows are 3, 4, 5 February from 4:00pm to 5.30pm, the main shows
are on the 6, 7 and 8 February, 2014.

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