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Leo Burnett’s Young Professionals attend AFAA’s Fast Track Programme in Malaysia

The LBSI team from Sri Lanka
The LBSI team from Sri Lanka
Four young professionals from a cross section of the disciplines and brands
within Leo Burnett Solutions Inc.
(LBSI) were chosen to participate in the Fast Track Professional Excellence Programme. 
Fast Track is a programme designed to
coach young leaders to take up their leadership roles with ease. This programme
which was conducted over a three-day period in Kuala Lumpur, Malaysia is an annual
programme conducted by AFAA and is moderated by 95% – The Advertising Academy. A
total of 28 participants from five countries participated in the programme this
year. The team from Sri Lanka comprised of Surani Perera, Rinesh Jayaratne,
Nilusha Wanasinghe and Rameez Fazal, each representing a different brand and
discipline within the agency. These four young professionals were the first Sri
Lankan advertising professionals to attend Fast Track, which is yet another
first for Sri Lanka’s advertising industry fuelled by Leo Burnett

Commenting on Leo Burnett’s commitment to
developing talent within the agency, Ranil de Silva, Managing Director, LeoBurnett Solutions Inc. stated, “I learnt about Fast Track when I attended the
recent AFAA meeting in Beijing.  I
believed that it would address a very important training requirement we had for
our team as we were facing the challenge of converting high performing executives
to leaders. I strongly believe that this goal has been fulfilled with Fast
Track.” Kumudini Gomes, Director, People and Culture, Leo Burnett Solutions
Inc. further added, “Our four young professionals have returned with a new
energy leaving behind many pre-conceived perceptions. We are strong believers
in investing in our people and this is yet another investment which has paid a
rich dividend.”
The AFAA Fast Track Professional Excellence
Programme is designed to give young professionals a boost that will help them
make quantum leaps in their career development. The programme is an intense
three-day residential training programme designed to help young people take on
the challenges of a fast-changing world. Fast Track enables participants to explore
their role in the advertising and marketing industry and to understand how
their contribution can make a difference to themselves, their careers, their
organisation and the industry. The programme also helps young professionals to explore
new ways of thinking, push mind-set limitations and develop people skills that
will help them build lasting relationships. Fast Track also focuses on helping
young professionals to improve their leadership skills by exercising greater
control and influence, whilst reigniting their creativity and passion. LeoBurnett believed in the value of this programme and nominated four young
professionals to attend Fast Track this year, in an effort to transform them into
extraordinary professionals and leaders in the advertising industry. Through
the extensive training they received at Fast Track, they are now better prepared
to handle the multiple challenges they face with their roles and
Commenting on this learning experience all
four of the participants had this to say about the Fast Track programme, “Fast
Track provided us with a phenomenal learning experience. We learnt so much
about ourselves and the barriers we have brought upon ourselves. The programme
has taught us how to address the barriers we impose upon us. We now have a
better understanding on how to improve our performance as well as the steps we
need to take to develop ourselves in our careers.”

year Leo Burnett Solutions Inc. celebrates its 15th anniversary in
Sri Lanka. Over the years, the agency has built many powerful brands and
meaningful partnerships with its clients, whilst delivering gratifying results
and gaining industry recognition in Sri Lanka, the region and globally. The
company handles a diverse portfolio of clients; it is one of the world’s
largest agency networks and is a member of the Publicis Groupe, the world’s
fourth largest communications company. Leo Burnett believes in creating
meaningful connections through its HumanKind philosophy. HumanKind works by
relating with people, then engaging with them in order to build an enduring
purpose for brands. ‘Acts’ with a purpose are central to the HumanKind
philosophy and unlike traditional media, ‘Acts’ have the ability to transform
the way a person thinks, feels and ultimately, behaves. 

Leo Burnett and Arc Worldwide ( www.leoburnett.com)

Leo Burnett Company, Inc.,
comprising the Leo Burnett brand agency and marketing partner Arc Worldwide, is
one of the world’s largest agency networks and a subsidiary of the Publicis Groupe (
www.publicisgroupe.com), the world’s fourth-largest communications company. Leo
Burnett holds people at the centre of its strategic thinking, technological
innovation and creative ideas, focusing first and foremost on human behaviour
before attempting to tell a brand’s story.

With this approach, Leo Burnett ensures that people who buy into client brands
believe in them all the more. With expertise in mass advertising and digital,
promotional and retail marketing, Leo Burnett partners with blue-chip clients
such as The Coca-Cola Company, Diageo, Kellogg, McDonald’s, Procter &
Gamble and Samsung.  The company has won more advertising awards for
campaign effectiveness than any other agency in the last six years in the U.S.,
has been heralded as a “pioneer on the frontier of marketing” and continues to
be ranked as one of the world’s top five creatively awarded networks worldwide.

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