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Mindshare’s Seninda and Supun win media award at Young Spikes Asia

Seninda Bandara (L) and Supun Hettiarachchi
Seninda Bandara (L) and Supun Hettiarachchi
Representing
Sri Lanka at the Spikes Asia Festival, Mindshare team members Seninda Bandara
and Supun Hettiarachchi did the country proud when they clinched the Bronze
medal for ‘Young Spikes in Media’ recently.
The
win at the regional Young Spikes competition was a significant victory for
their company, with the GroupM agency Mindshare emerging as the only winner
from Sri Lanka, outshining more complex markets such as Japan, India, Korea and
Singapore.
The
Spikes Asia Festival was held in Singapore, where Seninda and Supun competed
amongst agencies in the APAC region. The winning campaign by Seninda and Supun addressed
methods of improving tourism opportunities for Singapore, with the objectives
of enhancing visits and driving advocacy. The duo was given three days to work
on the project and five minutes to present.
Having
identified the need gap for destination information as well as directions and
travel options – with ‘map’ and ‘things to do’ being critical searches during
pre- and post-arrival – they created a map to fill this gap and achieve the
campaign objectives.  Having gathered information
and insight, they proposed a campaign of a mobile app based on a map, titled
the ‘Orchid Map’. This tied-in seamlessly with Singapore tourism, with the
Orchid being the country’s national flower.

The
Orchid Map symbolised the diversity of the country in four areas –
entertainment, attractions, dining and shopping – and comprised a simple,
real-time, integrated and interactive multi-platform to explore everything in
Singapore.
Commenting
on his experience, Supun said: “Spikes Asia was an amazing experience not only
because of our victory, but also the exposure I received from many industry experts
as well as the great work done by so many agencies regionally. The Young Spikes
competition is a great opportunity for young professionals in the industry to
enhance their skills to a highly competitive level. I am grateful to the Mindshare
& GroupM family for giving me the opportunity to make the country so proud.”
Seninda,
also expressing his gratitude to GroupM commented: “Winning at Young Spikes was
a great experience for me and absolutely a milestone in my advertising career. The
Spikes Asia Festival of creativity was an amazing festival with opportunities
for knowledge sharing, networking, fun. I am proud to have represented our
country at a global event of this scale and I am thankful to the Mindshare
& GroupM family for the opportunity and encouragement.”
The Young
Spikes Media Competition, which took place from 23 to 26 September comprised
the presentation of the brief, the two-day competition period, the deadline and
the judging process and saw the brightest young minds of the region competing
for top honours.
The
Young Spikes Competitions provide Asia Pacific’s next generation of creative
talent the opportunity to showcase their talent. Mindshare’s Associate Director
– Invention, Seninda and Executive, Supun were selected to represent Sri Lanka
at the Spikes Asia Festival after they excelled at the competition held among
the local advertising industry.
The
challenging competition here saw teams of creative minds develop an innovative
and viable media strategy for a charity or non-profit organization in just two
days. The competition, which is a platform for young talent to showcase
business insight and skills, was judged by a panel of top media experts.
Spikes
Asia, a collaboration between Lions Festivals and Haymarket, provide the
region’s creative communications industry a platform to network and exchange
ideas, bringing together the finest creative thinkers from around the world.

Mindshare
is the flagship unit of GroupM Sri Lanka, which also holds Maxus, Mediacom and
MEC. GroupM is the largest consolidated media investment management company in
the country.

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