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Negombo plays host to HSBC Colombo Fashion Week Resort Show 2014

The HSBC CFW Resot Show 2014 head table.JPG
Head Table left to right
Ms. Ramani Fernando – Ramani Fernando Salons ,
Mr. Chandima Gunaratne – Marketing Director,
 Land Rover ,Mr. Ishanth Gunawardene – Head of Sales & Marketing,
Jetwing ,Mr. Dirk Flamer Caldera – Director, Colombo Fashion Week ,
Mr. James Rebert – Head of Cards, Products & Service, HSBC Sri Lanka ,
Mr. Ajai V. Singh – President, Colombo Fashion Week ,
Mr. Pawan Sarda – Marketing Director, TATA HOUSING ,
Mr. Siddarth Banerjee – Marketing Director,
Unilever , Mr. Dassantha Fonseka – Chairman / CEO,
Vision Care , Mr. Shalin Balasuriya – Director, Spa Ceylon

HSBC Colombo Fashion Week

The third edition of the HSBC Colombo Fashion WeekResort Show will be held from 1 to 4 October in Negombo. CFW has
proved to be the backbone of the Sri Lankan fashion design industry,
celebrating its 11th year with the
launch of its third annual show focusing on a collection of resort wear outfits.
This much anticipated seasonal fashion showcase that has been well received by
the fashion public in both Sri Lanka and the region; is to take place at
Jetwing Blue and Jetwing Beach. The unique annual Resort Show will also focus
on a variety of new features this year.
Commenting of CFW’s vision behind the show, Ajai V Singh,
President Colombo Fashion Week stated, “Resort is a growing category around the
world, and it’s new. I personally feel Sri Lanka is very well positioned to
take a lead to create a regional resort wear pivot. This year, CFW Resort Show
is a four day showcase of the brightest Sri Lankan fashion talent, we are very
proud of that and excited about the new opportunities we have been able to
create for Sri Lankan designers. At CFW we are determined to take the Sri
Lankan fashion industry from strength to strength.”

James Rebert, Head of Cards, Products and Service,
stated “HSBC is proud to once again be part of the Resort Wear show as it
supports two aspects; promoting local designers while simultaneously promoting
Sri Lanka as a popular year-round holiday destination. Each year promises
something new for our customers with talented young designers showcasing their
creativity with their own labels that are uniquely Sri Lankan. The HSBC ColomboFashion Week and the Resort shows have appealed to many audiences and we look
forward to yet another spectacular show this year.”
The HSBC CFW Resort Show will celebrate the
historic town of Negombo, where the first HSBC CFW Resort Wear Show was held. Negombo,
a vibrant town that is home to the oldest fishing industry in Sri Lanka, lies amidst
a colourful cultural and historical setting. This year, Negombo will provide
the ideal location for the CFW Resort Show.
“We are pleased to once again be the resort partner
for this extremely special and unique event, which continuously adds value and
enhances Sri Lankan fashion. This time around, the CFW Resort Show quite
rightly heads to the beach – and the beaches of Negombo provide the perfect
venue to showcase the diverse creativity, talent, and commitment of our
upcoming young designers. We look forward to the best HSBC CFW Resort Show yet!”
stated Ishanth Gunawardene, Head of Sales and Marketing, Jetwing Hotels.
New items featured at the show will include a
series of ‘Bright Sparks’ shows which were launched earlier this year with
talented young undergraduates from a variety of Sri Lanka’s leading fashion
institutes. A series of pop up shops will be featured prominently at the show
for the first time this year. Pop up shops will be designed to create a sale
point for items which will be showcased at the event. The shops will be
designed by young architects who will compete for the opportunity to create the
ultimate shop design.  This year, Jetwing
will add excitement to the show by featuring two internationally renowned chefs
(Daniel Hebet and Kenneth Loke) who will create a series of culinary
masterpieces at the event. The show is to end with
all the glitz and
glamour of its legendary after parties this year.

Key partners of the Colombo Fashion Week Resort Show
are HSBC, Jetwing Blue and Jetwing Beach – the destination partner, Colombo
Jewellery Stores, TATA HOUSING, Unilever, Land Rover, Wijeya Group, Fashion TV,
Vision Care, Spa Ceylon, Hellman Logistics, Wine World, Leo Burnett, Hameedia, Malkey
Rent A Car, Cotton Collection, Brandix
and Ramani Fernando Salons.  

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