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Samsung Ranked No. 8 by Interbrand Brand Valuation in Top 10 Global Brands

Samsung
Samsung

Samsung No. 4 in CE / IT Sector Valuation

Samsung Electronics, a global leader in technology
has been ranked as the 8th most valuable brand by the Interbrand Brand Valuation.
In the recently released IBV results on September 30th, 2013, Samsung
accomplished the third highest growth
rate of 20.4%
and ranked No. 8
with a brand value of US $39.6 billion.

The company’s outstanding growth can be attributed
to reaching the No.1 position in the smartphone market share globally,
continuously strengthening its leadership position in the TV category, and
strategically branding itself consistently across other digital product
categories.
Moving forward
with plans to
be a brand
that consumers are longing for
, we’ve unfolded a number of activities such as a
new brand strategy called the Brand Ideal, which includes a greater focus
on social purpose
said Samsung’s CMO Sue Shim.


Brand Value Summary
·        
Samsung
brand value is $39.6B, and the company is globally ranked No. 8 (No. 4 in the
IT industry).
·        
Brand value
is increased by 20%; the rank increased by one place—from No. 9 in 2012
The brand value growth for top 100 companies is 8%; CE/IT industry
average growth is 15%
Year
‘04
‘05
‘06
‘07
‘08
‘09
‘10
‘11
‘12
‘13
Value(B$)
12.6
15
16.1
16.9
17.7
17.5
19.5
23.4
32.9
39.6
Rank
21
20
20
21
21
19
19
17
9
8
% CHG
16%
19%
8%
4%
5%
-1%
11%
20%
40%
20.4%
The Key
Factors for Samsung’s Brand Value Increase are:
·        
Significant financial improvements in major categories:
−        
Substantial
market share increase in the mobile category  
        —  
7 consecutive years of global No.1 market share in TV category
·        
Clear brand aspiration and related marketing activities resulted in
overall score improvement:
−        
Consistent
and continuous global brand marketing activities across every touch point were
made based on Samsung’s brand ideal.
−        
Brand
ideal has been clearly communicated throughout the Samsung offices over the
globe.
·        
Increased brand strength (BSS) in product category:
−        
TV:
Strengthened category leadership by continuously introducing innovative
products
−        
Mobile:
Deployed global product and marketing activities based on consumer needs  and insight
−         
Memory:
Improved brand understanding by clear and strong consumer communications
Top 100 Brand Rankings

Rank
Company
2013
Brand
Value
2012
Brand
Value
% CHG
Country
’13
’12
1
2
Apple
98,316
76,568
28%
United
States
2
4
Google
93,291
69,726
34%
United
States
3
1
Coca-Cola
79,213
77,839
2%
United
States
4
3
IBM
78,808
75,532
4%
United
States
5
5
Microsoft
59,546
57,853
3%
United
States
6
6
GE
46,947
43,682
7%
United
States
7
7
McDonald’s
41,992
40,062
5%
United
States
8
9
Samsung
39,610
32,893
20%
South
Korea
9
8
Intel
37,257
39,385
-5%
United
States
10
10
Toyota
35,346
30,280
17%
Japan
11
11
Mercedes-Benz
31,904
30,097
6%
Germany
12
12
BMW
31,839
29,052
10%
Germany
13
14
Cisco
29,053
27,197
7%
United
States
14
13
Disney
28,147
27,438
3%
United
States
15
15
HP
25,843
26,087
-1%
United
States
16
16
Gillette
25,105
24,898
1%
United
States
17
17
Louis Vuitton
24,893
23,577
6%
France
18
18
Oracle
24,088
22,126
9%
United
States
19
20
Amazon
23,620
18,625
27%
United
States
20
21
Honda
18,490
17,280
7%
Japan
25
25
SAP
16,676
15,641
7%
United
States
35
30
Canon
10,989
12,029
-9%
Japan
40
41
Philips
9,813
9,066
8%
Netherlands
43
53
Hyundai
9,004
7,473
20%
South
Korea
46
40
Sony
8,408
9,111
-8%
Japan
52
69
Facebook
7,732
5,421
43%
United
States
57
19
Nokia
7,444
21,009
-65%
Finland
61
49
Dell
6,845
7,591
-10%
United
States
62
65
Panasonic
5,821
5,765
1%
Japan
83
87
Kia
4,708
4,089
15%
South
Korea
* New
Comers:
Discovery
(No. 70), Duracell (No. 85), Chevrolet (No. 89); Out of BGB 100th:
Yahoo
CE / IT Industry Ranking
($Million)
Rank
Company
2013
Brand
Value
2012
Brand
Value
% CHG
Country
’13
’12
1
1
Apple
98,316
76,568
28%
United
States
2
2
IBM
78,808
75,532
4%
United
States
3
3
Microsoft
59,546
57,853
3%
United
States
4
5
Samsung
39,610
32,893
20%
Korea
5
4
Intel
37,257
39,385
-5%
United
States
6
6
Cisco
29,053
27,197
7%
United
States
7
7
HP
25,843
26,087
-1%
United
States
8
8
Oracle
24,088
22,126
9%
United
States
9
10
SAP
16,676
15,641
7%
United
States
10
11
Canon
10,989
12,029
-9%
Japan
11
13
Philips
9,813
9,066
8%
Netherlands
12
12
Sony
8,408
9,111
-8%
Japan
13
9
Nokia
7,444
21,009
-65%
Finland
14
14
Dell
6,845
7,591
-10%
United
States
15
15
Nintendo
6,086
7,082
-14%
Japan

About
Samsung Electronics Co., Ltd.
Samsung
Electronics Co., Ltd. is a global leader in technology, opening new
possibilities for people everywhere. Through relentless innovation and
discovery, we are transforming the worlds of televisions, smartphones, personal
computers, printers, cameras, home appliances, LTE systems, medical devices,
semiconductors and LED solutions. We employ 270,000 people across 79 countries
with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.

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