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Samsung’s Curved TV – The Ultimate Immersive Viewing Experience

The curved TV
The curved TV
Digital
technology leader, Samsung Electronics recently launched the Samsung Curved UHD
TV which provides the ultimate immersive viewing experience. Samsung’s Curved
TV range provides a wider field of view and offers resolution that is four
times greater than FHD TVs.

Commenting
on Samsung’s latest innovation, H. K. Chang,
Managing Director, Samsung India Electronics Limited – Sri Lanka, stated, “With the Samsung Curved UHD TV, Samsung is
pushing the boundaries of technology and innovation to create the ultimate
viewing experience. Unlike a flat screen TV, the unique and iconic design of
this curved TV, provides an enhanced viewing experience. Samsung remains
committed to developing consumer focused products that blend technology and
innovation to enhance people’s lives The development of this state-of-the-art
product is yet another way in which Samsung carries out its core mission of
contributing to a better world filled with richer experiences.”

Samsung’s
Curved UHD TV also offers twice the enhanced contrast ratio of a flat screen
and has a curve of 4,200 radii, making it the most curved TV in the world,
capable of delivering the best viewing experience available in the market. Until now TV technology had not been able to completely
resolve natural distortion caused by the human eye. Early TVs with concave
screens created curves that could not improve the distortion. Later, flat
screen TVs were introduced, these significantly reduced much of the distortion
the human eye sees, but did not completely eliminate it. The Samsung Curved UHD
TV dramatically reduces natural distortion experienced by the viewer and is
able to offer a comfortable, more wholesome and complete viewing experience
which is setting a new standard in the TV industry.

The key benefits of Samsung’s Curved UHD TV are that the
curved screen shape ensures that all on-screen content is uniform and the same
distance from the viewer at any given time. When watching fast-moving images,
like those in an action movie, the viewing experience is less distorted, more
comfortable and enjoyable. The curved screen has a ‘larger than life’ effect
which makes images seem larger than they are in reality; this is known as the
panoramic effect which maximizes the viewer’s sense of immersion throughout the
entire viewing experience. The curved screen also reduces ambient light
reflection that would otherwise distract from the viewing experience. With all
these benefits combined, the Samsung Curved UHD TV delivers the ideal viewing
experience that ensures crisp and clear picture quality and comfortable
viewing.

Curved technology is created on the principle that a curved
screen can provide more uniformity than a traditional flat screen. Having been
a market leader for decades, Samsung realized that there was a need for a
different approach to TV technology and developed the optimal screen curvature
of 4200R which provides the best levels of image quality and uniformity. 

Samsung’s Curved UHD TV provides a greater feeling of depth
by combining the benefits of its curved form with Samsung’s proprietary picture
quality technology which includes the ‘Auto Depth Enhancer’ (ADE) as a key feature. ADE analyses images and automatically
adjusts contrast for a greater feeling of depth which also provides more
effective viewing in 3D. Samsung’s Curved UHD TVs deliver a vivid and visual experience
which enables viewers to enjoy life-like viewing.

Additionally Samsung’s UHD dimming capability divides the
screen into small blocks and adjusts images by maximizing the contrast, colour
and detail. Samsung’s PurColour Technology enhances colour by bringing out detail and richer shades,
this provides an optimized display which accurately depicts true and natural
colours. Samsung’s Curved TVs offer not only superior picture quality but also future-proof
technology. With Samsung’s UHD Evolution Kit, current UHD TVs can easily be upgraded to support the
latest UHD standards. Samsung is already a leader in UHD standardization and
has brought UHD to the mainstream industry. Additionally, only Samsung UHD TVs
are PrimePass certified for their UHD future-proof applications. UHD up-scaling, converts full-HD, HD and lower
resolution sources to nearly-UHD clarity through a four-step process that
includes signal analysis, noise reduction, up-scaling and detail analysis.
Through the development of its innovative Curved UHD
TV, Samsung continues to enhance consumer living in an effort to contribute to
a better world filled with rich experiences. Samsung Curved TVs, are available
at Singer, Softlogic and Singhagiri outlets island-wide.  Samsung Curved LED TV’s are available from Rs
359,990/- Upwards. Please call the Samsung
Hotline on 0115900900 or 0117540540 for more details.

 About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global
leader in semiconductor, telecommunication, digital media and digital
convergence technologies with 2010 consolidated sales of US$135.8 billion.
Employing approximately 190,500 people in 206 offices across 68 countries, the
company consists of eight independently operated business units: Visual
Display, Mobile Communications, Telecommunication Systems, Digital Appliances,
IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the
fastest growing global brands, Samsung Electronics is a leading producer of
digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more
information, please visit www.samsung.com

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