|Spike Asia helps up-an-coming talent with four academies|
Creativity is set to invest in the future of the creative communications
industry with four academies that will run throughout the 2013 Festival: the
Young Creatives Academy, the Young Marketers Academy, the Young Media Academy
and the Young Account Executive Academy.
Launching this year, the Young Media Academy will offer media professionals,
aged 28 or under, the chance to be part of a structured three-day programme.
Themed around creativity in media, the academy will demonstrate the value and
execution of creativity in media channels, whilst providing a greater
understanding of Asia Pacific’s media and advertising community. The programme
will be led by mentor Philip Talbot, outgoing CEO of ZenithOptimedia APAC and
Founder & CEO of Asia Communication Expertise. He has had over 25 years
advertising experience and is widely regarded in the industry for his breadth
of knowledge, strategic insight and leadership.
Another new academy for 2013 is the Young Account Executive Academy which will
be led by course mentor John Wright, whose career spans leading agencies J.
Walter Thompson, Young & Rubicam, Ogilvy & Mather, Chiat Day Mojo, The
Campaign Palace in Australia, the UK, Saudi Arabia and Bahrain. He is a part
time lecturer/tutor in advertising strategy, principles and practice at the
University of Technology Sydney. The programme, intended for account executives
aged 28 and under, will focus on how to build stronger client relationships but
also provide a deeper understanding of how creativity is making a difference
for both client and agency. Attendees will benefit from three days of bespoke
learning experiences incorporating exclusive presentations from industry
McCann Worldgroup will sponsor the inaugural Young Account Executive Academy
and speaking about their position, Charles Cadell, President McCann WorldGroup
Asia Pacific, says, “Given the ever growing scarcity and thirst for talent in
Asia, it is critical for the success of our industry that we treat talent
development as a primary mandate. McCann is determined to be a leading creative
powerhouse across the region and one element of this is to ensure that our
suits are as committed and driven as our Creative teams to achieve this goal.”
Open to 15 students aged 23 and under, the Young Creative Academy will once
again return to Spikes Asia. Across three-days, students will immerse
themselves in a tailored programme that will include dedicated tutorials from
recognised industry figures. Noor Azhar, Senior Lecturer in Visual
Communication and Media Design at the Singapore Polytechnic Design School, will
mentor the students. Before lecturing, Noor practiced advertising as an art
director at CreAds Advertising and Batey Ads and then went on to set up integrated
brand communications agency Just Media (now JM Asia). Noor has tutored the
Academy since 2009. Cheil, sponsors of the academy since its launch in 2009,
will sponsor the academy for the fifth year.
Completing the academy line-up, the Young Marketers Academy will offer
marketers and brand managers who are working at client companies and are aged
30 and under, an exploration into the importance of why creativity matters to
brands today. The programme includes identifying trends, exploring how
creativity increases effectiveness and discussing the client/agency
relationship. The group will be mentored by Joe Talcott whose marketing
experience stretches nearly three decades, including seven years at News
Corporation in Australia, most recently as Chief Creative for NewsLab, a
creative division of News Limited. He has also worked for 17 years with
McDonald’s in markets across the world, including Chicago where he worked on
the launch of the ‘I’m lovin’ it’ campaign as global marketing and director.
Today he heads CREATISM.IS, a business that helps marketers and their agencies
to connect to produce superior communications.
Academy will be Dentsu. “At Dentsu, we believe creativity is key to driving
long-term customer engagement for brands. As a 112-year old company that was
built around innovation, we are committed to investing in talent as the future
of our industry for tomorrow. The ability to successfully apply creativity in
every aspect of marketing is extremely valuable to young professionals today,”
says Dick van Motman, Chairman and CEO, Dentsu Network/Asia. “It’s a skill that
will never grow old because of the role it plays in the success of a campaign,
career or an organisation. The Young Marketers Academy will give participants a
fresh perspective on creativity through experts who have been successful at
harnessing it in their careers.”
About the academies,
Steve Latham, Director of Talent & Training at Lions
Festivals says, “Year on year Spikes Asia has been growing and we believe it
important that investment in the future of the industry should be part of this
growth. These academies represent four key areas of the industry and offer an
unbeaten opportunity to not only learn from unique presentations, but to do
this against a backdrop of intensive creativity whilst benefitting from all that the Festival has to offer.”
along with details of prices can be found on the website at http://www.spikes.asia/talent_training/.
Anyone wishing to request a place should contact Steve Latham at email@example.com.
Spikes Asia will take place from 15-17 September at Suntec, Singapore and will
offer outstanding content, networking opportunities and inspiration,
culminating in the much anticipated Spikes Asia Awards. Delegate registration
is currently open and further details can be found on the website www.spikes.asia.