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Sri Lanka identifies China as a priority market for tourism

Sri Lanka identifies China as a priority market for tourism
Sri Lanka identifies China as a priority market for tourism
In
working toward Sri Lanka’s goal to attract 2.5 million tourists by 2016, Chinawill play an important role, particularly being the largest outbound tourism
market in the world. More than 83 million Chinese citizens reportedly traveled
abroad as tourists last year alone.
Sri
Lanka has identified China as a priority market in its tourism promotion
strategy and hopes to attract 100,000 Chinese tourists to the island in 2015
and 275,000 by 2016.

This
year, Sri Lanka has already recorded more than one million tourists overall,
and the number of Chinese tourists has increased drastically in recent years,
from 9,668 tourists in 2005 to 54,288 in  2013. This number especially
began to increase after the war ended in 2009.

Sri
Lanka also hopes to continue attracting more Chinese tourists to Sri Lanka
during upcoming years in reaching its goal of attracting 2.5 million tourists
by 2016.

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