|“Sri Lanka Shines in Beijing” Started|
“Sri Lanka Shines in Beijing”
Sri Lanka Tourism’s novel joint mega promotional campaign named “Sri Lanka Shines in Beijing” started off in the Chinese capital on August 29, 2013 with the aim of attracting potential Chinese travelers to Sri Lanka. According to Sri Lanka tourism officials, 400 Chinese and 100 Sri Lankan tourism, travel and trade stakeholders—particularly the leading firms in tea and gem and jewellery business were invited to the event.
“Sri Lanka Shines in Beijing” promotional campaign has already set its mark as a major promotional tool towards attracting 2.5 million tourists per annum by 2016. Out of the expected 2.5 million tourists to the country, Sri Lanka is planning to attract 275,000 Chinese travellers into the country.