|Sri Lanka targets 1.25 million tourists in 2013|
In 2012, 1 million(approximately 1,000,4000) international visitors travelled to Sri Lanka, up compared to 2011, and itself a new record. Achieving the targeted 1.25 million tourists by the end of 2013 is an attainable target, given that the industry and the authorities give priority to proper marketing and promotion for the destination.
The official noted that the targets had been set after analysing factors such as the availability of room capacity, State infrastructure development, hotel refurbishments, etc. “Achieving the targets will gradually take us to realise the 2.5 million tourist arrivals by 2016. Sri Lanka is popular as a green and natural tourism destination and is gaining popularity among travellers,” the official said.
The Sri Lanka Tourism Promotion Bureau(SLTPB) added that the industry would take part in more travel fairs and road shows this year, targeting the likes of India, Russia, China, Japan, South Korea, Middle East, and the CIS countries.