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Starcom Worldwide continuously driving innovative media solutions

The Starcom Team
The Starcom Team
Starcom Worldwide Sri Lanka continues to drive excellence in
media solutions in Sri Lanka with its executions of award winning campaigns
conceptualized by Leo Burnett Solutions Inc. The exemplary campaigns have
proved to enhance pride in the country, strengthened unity and braved national
problems with confidence. These innovative campaigns that have driven Sri
Lankans into making positive changes for the country reiterates Starcom’s
philosophy which is to make ‘Connections which Captivate”.
The Paper Flag campaign executed by Starcom in 2012 was the
first campaign in Sri Lanka to win metal at the Cannes Lions, the world’s
biggest celebration of creativity in communications.  The bronze award winning idea engaged
newspaper readers to celebrate Independence Day following the 30 year civil war
by turning a national newspaper into a national flag. By following the
instructions given in the paper and building their own flag, readers had the
national flag at their hands allowing them to take part in the Independence Day
festivities. The campaign created a patriotic feeling amongst Sri Lankans as it
engaged with people during the country’s National Day.

Paper Flag
Paper Flag
The 2013 the Unity Paper, a game changing idea launched to make
meaningful connections by strengthening national unity was launched. Starcom’s
execution of the campaign was created to remind every Sri Lankan of the
importance of national unity and integration after the setbacks due to the
30-year civil war. The Unity Paper is the first ever dual language newspaper
used to bring together the most prominent ethnic groups of Sri Lanka. Expanding
to social media, a joint alphabet was also created where letters from the
Sinhala and Tamil alphabet were interlocked representing the same letter,
further demonstrating the unity between two groups. The paper won
awards at the prestigious Cannes Lions 2013, was a finalist at Adstar 2013, won
two silvers and one bronze at Spikes Asia 2013, and won two finalists, gold and
Lotus Root Award at Adfest 2014 and was the first Sri Lankan agency to be
awarded a Merit Award at the One Show in 2014.
Dengue Paper
Dengue Paper
The Dengue Paper initiative in 2014 was executed by Starcom in an
attempt to solve the grave dengue problem Sri Lanka faced. The world’s first
mosquito-repellant newspaper was published on the last day of National Dengue
Week, which was also World Health Day.  The ink used to print the newspaper was was
specially formulated with citronella essence, a natural mosquito repellent and
thus every letter of every word stopped mosquitos from biting. Along with this,
the campaign also used posters at prominent bus stops, which were also coated
with Citronella essence and striking print ads where letters in the vernacular
blocked the Dengue mosquito. The campaign recently scored an 8 ball at the Leo
Burnett Global Product Committee review in Paris.
The Unity Paper
The Unity Paper
Speaking
of Starcom Worldwide Sri Lanka’s achievements, Michael Holsinger, CEO, Starcom
Sri Lanka stated:  “We are always looking
at innovative ways to push the boundaries of communication and convey our
clients to all stakeholders and build stronger brand awareness for the company,
while creative meaningful communications that benefit the end user. These
achievements would not have been possible without the support of our clients
and the dedication of the team at Starcom and Leo Burnett, who made it happen.”
For
their outstanding performance within the South Asian region last year, Starcom
Worldwide Sri Lanka walked away with the gold award for the Rest of South Asia
Media Agency of the year at the prestigious Campaign Asia Awards 2013 held in India.
Campaign Asia is a globally recognized brand within the advertising and
marketing industry that is highly influential in shaping the region’s
marketing-communications industry.

With more than 9 years of experience in the
local industry and an impressive portfolio of clients, Starcom
Worldwide Sri Lanka continues to raise awareness for its clients making lasting impression and building
brand confidence amongst people.  Starcom
offers a wide range of media services including media management, entertainment
and sport marketing as well as internet and digital communications. Clients
are provided with an enhanced understanding, improved customer insights and
added contact innovation. Starcom Worldwide Sri Lanka is part of the worldwide Starcom
MediaVest Group which has delivered success to many of the world’s largest
companies such as P&G, Disney and Coca-Cola.

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