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UK’s Iconic beauty brand The Body Shop opens new store in Sri Lanka!

Body Shop opens new store in Sri Lanka
Body Shop opens new store in Sri Lanka

Begins a new chapter in Sri Lanka with the launch of its new store & continues celebrating 40 years of rich heritage in beauty.

The Body Shop,
the iconic global retailer of cosmetics and toiletries launched its new store in
Sri Lanka today. 
The Body
Shop was founded in 1976 by Dame Anita Roddick, in Littlehampton, England. The
beauty brand pioneered social activism and was built on the philosophy that
business can be a force for good. The Body Shop seeks to make a positive
difference in the world by offering high-quality, naturally-inspired skincare,
hair care and make-up produced ethically and sustainably.

 Scaling up
its vision, earlier this month, The Body Shop has launched globally a
pioneering new global CSR strategy that will underpin all aspects of company
operation. The new Commitment will reaffirm The Body Shop position as a leader
in ethical business and will define the next stage of development of The Body
Shop business. The brand has established a sustainability framework entitled ‘Enrich Not Exploit’, incorporating 14
specific, measurable CSR targets for 2020.

New targets include ensuring
100% of The Body Shop’s natural ingredients are traceable and sustainably
sourced; reducing the energy consumption of The Body Shop stores by 10% every
year; and guaranteeing that 70% of The Body Shop’s product packaging does not
contain fossil fuels.
All The
Body Shop products are created using the finest ingredients sourced from the
four corners of the globe which are not tested on animals. The Body Shop has
over 3000 stores in over 60 countries.
Jacqueline
Fernandez, the brand Ambassador for The Body Shop launched the new store at
Fairline Building on Galle Road today in an exciting and interactive media
event. Also present on the occasion were The Body Shop Sri Lanka Director,
Trevor Rajaratnam and Ashok Pathirage, Chairman/CEO of Softlogic group which
holds the franchise for the new store.
The
Body Shop store offers a wide
range of 100% vegetarian products across Skin Care, Bath, Shower, Body care,
Make Up, Hair, Fragrance, Men’s and Gifts. Other than the world famous and
iconic products, the store also offers skincare specialist consultation and
make-up application and special make over services for customers.
Speaking on the launch Trevor Rajaratnam, Director, The Body Shop Sri Lanka said, “We are
delighted by this opportunity to launch The Body Shop in Sri Lanka.
The Body Shop continues to derive
inspiration from its founder Anita Roddick’s vision to be the most ethical and
sustainable beauty brand in the world. It brings us pleasure to be able to extend
her heritage in Sri Lanka and introduce
The Body Shop products to discerning Sri Lankan consumers who truly appreciate our
naturally inspired and sensorial products.

Sharing about the brand’s philosophy he also added, “The Body Shop has dedicated itself
wholeheartedly to enriching people and the planet and we strongly believe in
this responsible business ethic. Our recently launched new commitment ‘Enrich Not Exploit’ will enable us to
protect and nurture the environment and society across every part of our
business: ingredients, products, packaging, stores, employees, suppliers and
campaigns
.”
Jacqueline Fernandez, Brand Ambassador of The Body Shop in Sri Lanka expressed her delight on The Body Shop’s launch in her
country – “It’s been a long association
with The Body Shop and it is an absolute pleasure to be the face of this
inspiring natural and ethical beauty brand in my country. I am very excited to
be part of my favourite brand’s launch in the country. The Body Shop is going
to be a gift to thousands of consumers in Sri Lanka who have waited long for the
brand. I am confident that consumers will feel good every time they walk inside
The Body Shop stores and enjoy the products as much as I do.”
Speaking
about her favourite The Body Shop products she said – “I am addicted to The Body Shop products. I love the fact that
The Body Shop offers the world’s best ingredients from around the world. My
personal favourites are Fuji Green Tea Body care range which is a must-have for
me as with these refreshing products I can smell good and feel good too. Tea
Tree oil that keeps my skin blemishes-free and for my hair, I always trust and
use The
Body Shop’s Rainforest Coconut hair oil.”
Speaking on the launch Ashok Pathirage, Chairman/CEO,
Softlogic Group said, “We are thrilled to
associate with The Body Shop. In The Body Shop, we have found our kindred
spirit: thanks to the synergy of our values, vision and culture, we will have
the opportunity to greatly accelerate the business in Sri Lanka.”

About The Body
Shop:

Founded in 1976 in Brighton, England, by Anita Roddick, The Body Shop is a
global beauty brand. The Body Shop seeks to make a positive difference in the
world by offering high-quality, naturally-inspired skincare, hair care and
make-up produced ethically and sustainably. The Body Shop pioneered the
philosophy that business can be a force for good and after being acquired by
L’Oréal in 2006, it is scaling up its vision. The Body Shop has more than 3,000
stores in more than 60 countries.


About Softlogic Group :

Softlogic Holdings PLC, rated as one of Sri Lanka’s most dynamic and
reputed conglomerates, commenced operations in 1991 as a software developer with
just 12 employees; now has expanded its footprint holding leading positions in
domestic growth oriented sectors such as ICT, Healthcare, Retail, Financial
Services, Automobiles and Leisure. 

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