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Wednesday, August 22, 2012

Coca-Cola launches Minute Maid Mixed Fruit in Sri Lanka

 Coca-Cola launches Minute-Maid-Mixed-Fruit-in-Sri-Lanka
Coca-Cola launches Minute-Maid-Mixed-Fruit-in-Sri-Lanka

Coca-Cola launches Minute Maid Mixed Fruit – a mix of goodness and taste 

Enhances local product portfolio and offers consumers a delicious blend 

  • Coca-Cola launches Minute Maid Mixed Fruit, 4th variant in Minute Maid
  • Minute Maid Mixed Fruit is made with Mango, Banana, Papaya and Guava pulp
  • Minute Maid is currently available in Apple, Mango and Orange flavours in Sri-Lanka
  • Launch to be supported by an intensive consumer activation program- to include both above and below the line initiatives involving extensive experiential sampling, road shows, TVC etc 
Wednesday August 22, Colombo,Sri Lanka
Coca-Cola Minute Maid
Coca-Cola Minute Maid-sri lanka
After successfully delighting consumers with the refreshing taste of Minute Maid Orange, Mango and Apple flavored juice drinks, Coca-Cola Sri-Lanka announced the launch of the fourth variant – Minute Maid Mixed Fruit flavoured juice drink, today. The launch further strengthens Coca-Cola Sri-Lanka’s diverse product portfolio, comprising of home grown and globally available sparkling and Still products. Minute Maid Mixed Fruit was launched by the Marketing team of Coca-Cola Beverages Sri Lanka Limited. The main guests at the occasion were Abhishek Jugran, Country Manager, Sri Lanka and Maldives, Coca-Cola Far East Limited and Saumindra Bhattarcharya, Country Manager, Coca-Cola Beverages Sri Lanka Limited. 

Minute Maid Mixed Fruit Bottle
Minute Maid Mixed Fruit Bottle

Minute Maid Mixed Fruit is a flavoured juice drink, packed with the goodness of Mango, Banana, Papaya and Guava, and is being made available in a 200ml glass bottle at the affordable price of Rs. 45. Minute Maid is the world’s leading juice and juice drinks brand and has a range of beverages worldwide, including Minute Maid 100% Juice, Minute Maid Light, Minute Maid juices and blends, Minute Maid pure squeezed etc. Each range of Minute Maid has a variety of flavours and pack sizes that offer consumers a wide portfolio to choose from.

Minute Maid currently offers Orange, Mango and Apple flavours in Sri-Lanka and is expanding its presence in the country through the fourth variant- Minute Maid Mixed Fruit flavoured juice drink. The product will be available in all leading modern trade outlets across the country and in general retail outlets across Sri-Lanka. 

Commenting on the launch of Minute Maid Mixed Fruit, Abhishek Jugran - Country Manager, Sri Lanka and Maldives, Coca-Cola Far East Limited said “After the success of Minute Maid’s Apple, Mango and Orange flavours, we are very happy that we have been able to launch the Mixed Fruit flavour in Sri-Lanka. The choicest fruit, combined with delicious taste, makes this a great option for a beverage. We hope that consumers enjoy the taste of the new Mixed Fruit flavour” 

The campaign for the brand builds on Minute Maid’s global communication – ‘Made with Nature’. The launch is supported by an aggressive consumer activation program including TVCs, Out-of-Home media, road shows and extensive experiential sampling sessions. 

Saumindra Bhattarcharya - Country Manager, Coca-Cola Beverages Sri Lanka, said, “Coca-Cola has an extensive product portfolio, spanning a range of sparkling and still products. With the launch of the Minute Maid Mixed Fruit variant we have expanded our product offering in Sri Lanka and have given our local consumers a flavoured juice drink full of goodness,that does not contain any added preservative.

The Minute Maid Experience…
The history of the Minute Maid brand goes as far back as 1945 when the Florida Foods Corporation launched the brand Minute Maid. The Coca-Cola Company subsequently acquired the Minute Maid brand in 1960. Over the years, through continuous innovations and unmatched consumer experience provided in over 60 countries, Minute Maid is now one of the world’s leading juice and juice drink brands.

Coca-Cola in SriLanka...

Coca-Cola in Sri Lanka refreshes thousands of consumers throughout the country with an exciting range of beverages including Coca-Cola, Coca-Cola Light, Sprite, Fanta Orange, Fanta Portello, Fanta Cream Soda, Lion Soda, Lion Tonic Water, Lion Gingerale, Lion Ginger Beer, Schweppes Tonic Water, Minute Maid Orange, Minute Maid Mango and Minute Maid Apple. The Coca-Cola system in Sri Lanka employs more than 400 people. Coca-Cola undertakes a number of community development and sustainability projects like the Coca-Cola Cricket Pathways to promote healthy active living, and identify grassroots cricketing talent. It also undertakes sanitation and clean drinking water projects in partnership with NGO’s like UNDP, Habitat for Humanity, education and literacy projects

Watch event on E-Lankanews YouTube Channel

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