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Thursday, September 11, 2014

Negombo plays host to HSBC Colombo Fashion Week Resort Show 2014

The HSBC CFW Resot Show 2014 head table.JPG
Head Table left to right
Ms. Ramani Fernando – Ramani Fernando Salons ,
Mr. Chandima Gunaratne - Marketing Director,
 Land Rover ,Mr. Ishanth Gunawardene – Head of Sales & Marketing,
Jetwing ,Mr. Dirk Flamer Caldera – Director, Colombo Fashion Week ,
Mr. James Rebert - Head of Cards, Products & Service, HSBC Sri Lanka ,
Mr. Ajai V. Singh – President, Colombo Fashion Week ,
Mr. Pawan Sarda - Marketing Director, TATA HOUSING ,
Mr. Siddarth Banerjee - Marketing Director,
Unilever , Mr. Dassantha Fonseka - Chairman / CEO,
Vision Care , Mr. Shalin Balasuriya – Director, Spa Ceylon

HSBC Colombo Fashion Week

The third edition of the HSBC Colombo Fashion WeekResort Show will be held from 1 to 4 October in Negombo. CFW has proved to be the backbone of the Sri Lankan fashion design industry, celebrating its 11th year with the launch of its third annual show focusing on a collection of resort wear outfits. This much anticipated seasonal fashion showcase that has been well received by the fashion public in both Sri Lanka and the region; is to take place at Jetwing Blue and Jetwing Beach. The unique annual Resort Show will also focus on a variety of new features this year.

Commenting of CFW’s vision behind the show, Ajai V Singh, President Colombo Fashion Week stated, “Resort is a growing category around the world, and it’s new. I personally feel Sri Lanka is very well positioned to take a lead to create a regional resort wear pivot. This year, CFW Resort Show is a four day showcase of the brightest Sri Lankan fashion talent, we are very proud of that and excited about the new opportunities we have been able to create for Sri Lankan designers. At CFW we are determined to take the Sri Lankan fashion industry from strength to strength.”

James Rebert, Head of Cards, Products and Service, stated “HSBC is proud to once again be part of the Resort Wear show as it supports two aspects; promoting local designers while simultaneously promoting Sri Lanka as a popular year-round holiday destination. Each year promises something new for our customers with talented young designers showcasing their creativity with their own labels that are uniquely Sri Lankan. The HSBC ColomboFashion Week and the Resort shows have appealed to many audiences and we look forward to yet another spectacular show this year.”

The HSBC CFW Resort Show will celebrate the historic town of Negombo, where the first HSBC CFW Resort Wear Show was held. Negombo, a vibrant town that is home to the oldest fishing industry in Sri Lanka, lies amidst a colourful cultural and historical setting. This year, Negombo will provide the ideal location for the CFW Resort Show.

“We are pleased to once again be the resort partner for this extremely special and unique event, which continuously adds value and enhances Sri Lankan fashion. This time around, the CFW Resort Show quite rightly heads to the beach – and the beaches of Negombo provide the perfect venue to showcase the diverse creativity, talent, and commitment of our upcoming young designers. We look forward to the best HSBC CFW Resort Show yet!” stated Ishanth Gunawardene, Head of Sales and Marketing, Jetwing Hotels.

New items featured at the show will include a series of ‘Bright Sparks’ shows which were launched earlier this year with talented young undergraduates from a variety of Sri Lanka’s leading fashion institutes. A series of pop up shops will be featured prominently at the show for the first time this year. Pop up shops will be designed to create a sale point for items which will be showcased at the event. The shops will be designed by young architects who will compete for the opportunity to create the ultimate shop design.  This year, Jetwing will add excitement to the show by featuring two internationally renowned chefs (Daniel Hebet and Kenneth Loke) who will create a series of culinary masterpieces at the event. The show is to end with
all the glitz and glamour of its legendary after parties this year.

Key partners of the Colombo Fashion Week Resort Show are HSBC, Jetwing Blue and Jetwing Beach - the destination partner, Colombo Jewellery Stores, TATA HOUSING, Unilever, Land Rover, Wijeya Group, Fashion TV, Vision Care, Spa Ceylon, Hellman Logistics, Wine World, Leo Burnett, Hameedia, Malkey Rent A Car, Cotton Collection, Brandix and Ramani Fernando Salons.  

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