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Wednesday, October 14, 2015

Blue Mountain selects Leo Burnett as its communications partner

Dr. Hiran Hettiarachchi, Chairman of the Blue Mountain Group and Ranil de Silva, Managing Director, Leo Burnett (LBSI) announce their partnership
Dr. Hiran Hettiarachchi, Chairman of the Blue Mountain Group and
Ranil de Silva, Managing Director, Leo Burnett (LBSI)
announce their partnership
Leading real estate giant, the Blue Mountain Group, recently selected Leo Burnett Solutions Inc. (LBSI), as its marketing communications partner. Blue Mountain has embarked on a branding and integrated communications campaign to strengthen its position as a leader in Sri Lanka’s dynamic real estate industry. Following a competitive pitch process, Leo Burnett was selected as Blue Mountain’s partner and will execute a holistic marketing communications campaign for the brand and its numerous real estate projects across Sri Lanka. Leo Burnett will deploy an integrated campaign comprising advertising, branding, media, digital and PR tactics to effectively strengthen this reputed brand.

Blue Mountain specializes in land sales and real estate developments ranging from luxury residential plots to commercial properties and world-class apartments. The company focuses on delivering excellence through innovative design, superior standards of construction and customer service with a focus on the community and environment. The company’s commitment to give back to the environment by dedicating 10 perches of the land area of each project to nature is an important commitment that the company has taken as a responsible real estate developer which is conscious of the country and its future. Blue Mountain has already received high acclaim for its vast service offering and its gated community development concept. Blue Mountain recently won international recognition with a 5-Star award at the prestigious Asia Pacific Property Awards Summit (APPAS). The company is now focused on strengthening its brand presence both in Sri Lanka and Australia. Leo Burnett will work closely with the team at Blue Mountain to deliver the brand’s promise through a variety of touch points. 

Leo Burnett Solutions Inc. (LBSI), the local office of the global advertising network Leo Burnett Worldwide, is one of the most awarded and recognized agencies in the country. Leo Burnett works with a prestigious portfolio of local and global brands. Its HumanKind approach helps the agency to build powerful brands and meaningful partnerships with its clients. The agency is celebrating 16 years of success in Sri Lanka this year. Leo Burnett recently won a highly coveted Graphite Pencil at the D&AD (Design and Art Direction) Awards 2015. The agency has also received significant recognition at the world’s most reputed creative communications awards shows including the Cannes Lions Festival of Creativity, Campaign Asia, Spikes Asia, ADFEST, AD STARS, the CLIOs, LIA, Red Apple and many more.   

Commenting on Blue Mountain’s partnership with Leo Burnett, Dr. Hiran Hettiarachchi (MBBS-Colombo & MBA-Australia), Chairman, Blue Mountain stated, “We are delighted to embark on this new partnership with Leo Burnett. The agency was selected after a thorough evaluation process. The integrated campaign proposed by the agency aptly answered our brief. Leo Burnett is a highly respected agency in the marketing communications industry and we are happy to establish a partnership with an agency of this repute. I hope that this partnership will help strengthen the Blue Mountain brand, enabling us be known as the leader in the real estate industry, especially in Sri Lanka.” 

Ranil de Silva, Managing Director of Leo Burnett Solutions Inc. (LBSI) stated, “It is an honour that we have been selected to partner a visionary 21st century company such as Blue Mountain. The vision of its Chairman Dr. Hiran Hettiarachchi is very inspiring. We are committed to help him take Blue Mountain to greater heights. The brief and the challenges posed to us are very exciting. We look forward to building a mutually rewarding partnership with Dr. Hettiarachchi and his team.”

Blue Mountain is a full service real estate company in Sri Lanka which has diversified operations that extend across the areas of land sales, apartment developments and construction.  The company is one of the most trusted and reliable real estate companies in the country, with a total asset value of Rs. 14 billion and an employee force of 2100. The company also uses high-tech information systems and has set the benchmark in the industry by being the first ERP based real estate company in the country.  Blue Mountain also recently introduced its IT squad which was developed under the leadership of internationally recognized consultants, who facilitated the use of an IFS system which is valued at Rs. 100 million. 

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