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| Tony Bastiansz - Marketing Manager-Exclusive Lines, Jerome Georges-Vivien - Zone Director New Markets-Lancôme and Hiru Surtani - Director-Exclusive Lines |
For over 80 years Lancôme has embodied the notion of beauty with a definitive
French touch. The premium beauty brand powerhouse was founded in 1935 by Armand
Petitjean, a Frenchman who was born into a family of distillers and thus
familiar with the techniques of manufacturing fragrances. Petitjean derived the
name Lancôme from Le Château de Lancosme an ancient castle in Central France
and was inspired to feature the roses nearby in his logo.
Petitjean’s vision for taking this uniquely French sense of style and
beauty to the world translated over the years to a holistic approach on
Lancôme’s end; the complementarity between makeup, beauty care and fragrances
to suit the needs of an international clientele. Today the founder’s vision has crossed oceans
to over 130 countries with brand ambassadresses such as Julia Roberts, Penélope Cruz, Kate Winslet, Lupita Nyong’o, Lily
Collins, Alma Jodorowsky and Daria Weerbowy’s endorsements of the brand.
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| Jerome Georges-Vivien - Zone Director New Markets-Lancôme, Hiru Surtani - Director - Exclusive Lines, and Hugues Reydet, Economic Councellor - Embassy of France in Sri Lanka and Maldives. |
Lancôme’s official launch event in Sri Lanka took place on the
invitation of Jerome Georges-Vivien, Zone Director New Markets for Lancôme,
together with Hiru Surtani, Director of Pee Bee Group. Guests included Hugues
Reydet, Economic Counsellor at the Embassy of France in Sri Lanka and Maldives as
well as other special invitees.
Pee Bee Group was appointed as the sole agent representing Lancôme in
Sri Lanka. The company has been in the local beauty industry for over 20 years
and represents 50+ international luxury brands for fragrance, skincare and
cosmetics. Lancôme products will be available only at Exclusive Lines outlets–
located at Crescat Boulevard, Majestic City and Odel – Colombo 7.
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| Professional Lancôme make-up artist demonstrates the selection and application of the products for a day look |
At the launch event Lancôme’s professional make up artists were on hand
to address queries and perform demonstrations for guests, transforming a light
and casual day makeup to a striking night-time look using Lancôme products,
wielding in particular the famous Lancôme mascaras and lipsticks. In Sri Lanka,
these products will be available only at Exclusive Lines outlets. Among the key
pillars, they will retain best selling perfumes ‘La vie est belle’ and ‘Trésor’,
the worldwide star mascara ‘Hypnôse’ and the foundation ‘Teint Miracle’, together
with an impressive range of skincare products for all ages and skin types
including iconic products such as ‘Advanced Génifique’ and ‘Visionnaire’.
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| Lancôme perfumes at the Sri Lanka launch |
Lancôme can count on 3,000 researchers and 16 research centers and
cooperates with world renowned universities and the most prestigious scientific
publications.
The brand’s aim is to offer every woman the possibility to blossom, to
enhance her beauty and femininity, whatever her age or skin tone may be, by
giving her the best of science with major innovations that have marked their
epoch.
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| Lancôme make-up range at the Sri Lanka launch |
Lancôme, which is already present in 135 countries, has one ambition in
Sri Lanka: sublimate the beauty of the Sri Lankan woman, whatever her age by
offering the best of science. Make life and women in Sri Lanka more beautiful
and happier. Lancôme’s ambition is that every woman who comes to Lancôme to be
more beautiful leaves happier.
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