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Abdul Mujeeb
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| The Ask Dulux consultation lounge at The Architect 2014. |
Dynamic walls and sophisticated digital tools were not the only
reasons Dulux drew in crowds at ‘The Architect 2014’ held recently at the
BMICH. The leading decorative paint brand challenged tradition with a real life
Ask
Dulux consultation lounge dispensing solutions instead of just
products. Services provided onsite included all aspects of the Ask
Dulux spectrum from color consultancy to technical advice.
Last August AkzoNobel Paints Lanka Pvt Ltd, launched Ask
Dulux, a breakthrough service geared at channeling its expertise to
customers in a comprehensive but structured and interactive manner. The facility
encompasses a recommended painter service, a fully-fledged customer resource
hotline, an online shopping portal, color consultancy and doorstep painting
advice. The breadth of services are facilitated by the brand’s focus on
exhaustive research and training, a resourceful international network and a
team of industry experts.
 |
| Visitors at the Dulux consultation lounge seek advice on paint choices . |
“The idea behind Ask Dulux is to take the pain out of
painting,” explained Dilshani Edirisinghe, Category Manager. “Insights revealed
that for most customers the biggest deterrent to painting was the chain of problems
they faced when a mistake is made. Most often these issues could be avoided with
appropriate guidance. We would like
painting your home to remain an inspirational and positive experience.”
Dulux operates the only e-commerce website for decorative paints
in Sri Lanka. Its easy-to-navigate site
allows users to make purchases from anywhere in the world with free delivery across
Sri Lanka. Special deals are available to online shoppers and those interested
in current trends can stay up to speed by following the Dulux Sri Lanka Facebook
page.
AkzoNobel’s recommended painter service is again the only one of
its kind in the local market. The painters are well trained and can be
consulted on all aspects from allocation of products and correct applications
methods and systems to safety measures.
 |
| Visitors view video messages on Dulux’s LED wall at The Architect 2014. |
Ask Dulux’s Color Consultancy is a detailed process whereby trained color
consultants tour the site, understand the customer’s preferences and present a
digital color preview. The process eliminates guesswork and has proved a cost
effective approach. Alternatively customers may use the Dulux Color Schemer
online, trying out colors on the available sample rooms.
AkzoNobel’s Doorstep Painting Advice service dispatches a
technical team to sites to investigate problems and offer corrective remedies
for easy maintenance. Visitors at this
year’s ‘The Architect’ were appreciative of the opportunity to consult with the
Dulux team who were successful in shedding light on every query.
AkzoNobel Paints is a Global Fortune 500 Company and the world’s
largest manufacturer of paints and coatings.
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