Writen by Abdul Mujeeb 1:48:00 PM - 0 Comments
As football cheer reaches fever pitch, preparations of the Santa Marta favela in Rio de Janeiro for the FIFA World Cup were at full speed. Residents painted alleys, small plazas, staircases and bars of the hill with the support of AkzoNobel Paints’ project "Tudo de cor para você" which translates to a newly coined greeting, “All the colour for you”.
Brazil's favelas are a distinguishing and unique feature that is characteristic to Brazil. They are vast collections of shanty type accommodation that stretch for miles forming almost a city in themselves. These close knit communities are known for their unique and vibrant culture. It is a feature so intrinsic to this “Country of Football’ that Google selected it for its homepage doodle.
Approximately 19% of Rio’s population live in these communities which originated in the late 19th century, initially built by homeless soldiers. Gradually they came to be occupied by former slaves and lower income residents of urban areas. They grew rapidly when rural dwellers migrated to urban areas looking for better opportunities in the 1970s.
In preparation for the World Cup, residents spontaneously decorated the favela with special paints, flags and ribbons in Brazilian colors. The project, which has renovated the houses of the community for the last two years, has received more than 30 requests for paint in the colours green, yellow, blue and white for the decorations. AkzoNobel brand, Tintas Coral provides the material for painting, including painting equipment. In the lead up to the World Cup, teenagers and adults coloured the hill in celebration of the Brazilian National Team with Tintas Coral supporting their enthusiasm.
AkzoNobel’s global ‘Let’s colour’ initiative was originally introduced in Brazil under the name Tudo de cor. The world’s largest manufacturer of paints and coatings, believes colour has the power to inspire. Over the last few years it has made the most of this power to change lives by creating better living environments. The project helps to transform places and spaces in towns and cities all over the world with the participation of local authorities together with the community and in keeping with local traditions.
The initiative spreads colour and joy wherever it goes, demonstrating the power of regeneration afforded by colour to people and communities.
In Sri Lanka, AkzoNobel is represented by Dulux, the market leader in decorative paint. Keeping true to the call to action “Let’s colour” in Sri Lanka, Dulux spreads the power of colour for transformation in the local community each year in October with the global celebration of “Let’s colour week”.
Dulux is also recognised for its dedication to the prevention of child abuse. Through its Dulux Child Protection Trust Fund (DCPTF) it committedly cares for abused children and aids other organisations to fight the threat of abuse.
About AkzoNobel Paints: AkzoNobel Paints is a Global Fortune 500 Company and the world’s largest manufacturer of paints and coatings. The company’s portfolio includes brands such as Dulux, Sikkens, International and Eka. AkzoNobel is headquartered in Amsterdam, the Netherlands and operates in over 80 countries with over 50,000 employees. The company is a leading player in the area of sustainability.