Writen by Abdul Mujeeb 11:35:00 AM - 0 Comments
|Winning Gold on stage!|
Leo Burnett wins first gold metal in PR for Sri Lanka at Spikes Asia 2014
Leo Burnett Solutions Inc., (LBSI) the local office of the global advertising network Leo Burnett Worldwide, created history by winning the first-ever gold metal for Sri Lanka at Spikes Asia 2014. The agency won gold in the Public Relations (PR) category for the ‘Mosquito Repellent Newspaper’ which was launched to combat Dengue in Sri Lanka. The agency was also awarded Silver awards in the Media, Branded Content, Healthcare, Promotion and Activation categories. The campaign has been gaining international recognition around the world and has won many accolades at prestigious award shows.
The Spikes Asia festival took place in Singapore from 23- 27 September and is the region’s oldest award show for excellence in the creative communications industry. This award is a testament to Leo Burnett’s creative prowess and marks a significant milestone for the agency and the Sri Lankan advertising industry at large.
This year, Spikes Asia received a record breaking number of 4,984 entries from across the region, indicating a positive growth in the region’s communications industry. Spikes Asia is conducted by Lions Festivals and Haymarket in an effort to bring together the finest creative thinkers from around the world.
About Leo Burnett and Arc Worldwide ( www.leoburnett.com)
With this approach, Leo Burnett ensures that people who buy into client brands believe in them all the more. With expertise in mass advertising and digital, promotional and retail marketing, Leo Burnett partners with blue-chip clients such as The Coca-Cola Company, Diageo, Kellogg, McDonald’s, Procter & Gamble and Samsung. The company has won more advertising awards for campaign effectiveness than any other agency in the last six years in the U.S., has been heralded as a “pioneer on the frontier of marketing” and continues to be ranked as one of the world’s top five creatively awarded networks worldwide.
About Leo Burnett Solutions Inc. ( www.leoburnett.lk)Leo Burnett Solutions Inc., the local representative of Leo Burnett Worldwide, was established in Sri Lanka in June 1999, and is headed by Ranil de Silva. The agency which employees 81 of the country’s best professionals on its team has made a considerable impact in the local communications industry.
( www.publicisgroupe.com), the world's fourth-largest communications company. Leo Burnett holds people at the centre of its strategic thinking, technological innovation and creative ideas, focusing first and foremost on human behaviour before attempting to tell a brand’s story.