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Thursday, July 26, 2012
Brandix crowned Asia’s ‘Best Brand’ for second year in running
Writen by Abdul Mujeeb
9:25:00 AM
-
0 Comments
Brandix
Brandix,
Sri
Lanka’s
top
apparel
exporter,
has
been
adjudged
Asia’s
‘Best
Brand’
for
the
second
consecutive
year
by
Chief
Marketing
Officer
Council
and
also
winning
three
more
awards
at
the
2012
CMO
Asia
Awards
for
Excellence
in
Branding
and
Marketing,
which
was
held
at
Park
Royal
in
Singapore.
The
Best
Brand
award
is
based
on
an
independent
evaluation
by
the
CMO
Council,
which
considers
‘Mind
Share,’
‘Market
Share’
and
‘Commitment
Share’
as
the
principal
criteria
for
the
accolade.
Brandix’
s
commitment
to
reducing
its
Group-wide
processing
Carbon
Footprint
and
its
employee-friendly
practices
were
cited
among
the
reasons
for
awarding
the
Group
top
honours
in
the
‘Best
Brand’
category.
Brandix
was
conferred
Asia’s
‘Best
Employer
Brand’
Award
based
on
the
Group’s
strength
in
HR
initiatives.
“Brandix
has
once
again
demonstrated
that
its
HR
practices
match
the
best
global
standards
and
are
fully
aligned
with
business
strategy,”
said
Ishan
Dantanarayana,
Group
CPO,
Brandix.
“The
Best
Brand
Award
reflects
the
Group’s
success
in
developing
a
mature
brand
across
multiple
industries,
not
just
the
apparel
sector.”
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