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Thursday, June 26, 2014

Samsung’s Curved TV – The Ultimate Immersive Viewing Experience

The curved TV
The curved TV
Digital technology leader, Samsung Electronics recently launched the Samsung Curved UHD TV which provides the ultimate immersive viewing experience. Samsung’s Curved TV range provides a wider field of view and offers resolution that is four times greater than FHD TVs.

Commenting on Samsung’s latest innovation, H. K. Chang, Managing Director, Samsung India Electronics Limited - Sri Lanka, stated, “With the Samsung Curved UHD TV, Samsung is pushing the boundaries of technology and innovation to create the ultimate viewing experience. Unlike a flat screen TV, the unique and iconic design of this curved TV, provides an enhanced viewing experience. Samsung remains committed to developing consumer focused products that blend technology and innovation to enhance people’s lives The development of this state-of-the-art product is yet another way in which Samsung carries out its core mission of contributing to a better world filled with richer experiences.”

Samsung’s Curved UHD TV also offers twice the enhanced contrast ratio of a flat screen and has a curve of 4,200 radii, making it the most curved TV in the world, capable of delivering the best viewing experience available in the market. Until now TV technology had not been able to completely resolve natural distortion caused by the human eye. Early TVs with concave screens created curves that could not improve the distortion. Later, flat screen TVs were introduced, these significantly reduced much of the distortion the human eye sees, but did not completely eliminate it. The Samsung Curved UHD TV dramatically reduces natural distortion experienced by the viewer and is able to offer a comfortable, more wholesome and complete viewing experience which is setting a new standard in the TV industry.

The key benefits of Samsung’s Curved UHD TV are that the curved screen shape ensures that all on-screen content is uniform and the same distance from the viewer at any given time. When watching fast-moving images, like those in an action movie, the viewing experience is less distorted, more comfortable and enjoyable. The curved screen has a ‘larger than life’ effect which makes images seem larger than they are in reality; this is known as the panoramic effect which maximizes the viewer’s sense of immersion throughout the entire viewing experience. The curved screen also reduces ambient light reflection that would otherwise distract from the viewing experience. With all these benefits combined, the Samsung Curved UHD TV delivers the ideal viewing experience that ensures crisp and clear picture quality and comfortable viewing.

Curved technology is created on the principle that a curved screen can provide more uniformity than a traditional flat screen. Having been a market leader for decades, Samsung realized that there was a need for a different approach to TV technology and developed the optimal screen curvature of 4200R which provides the best levels of image quality and uniformity. 

Samsung’s Curved UHD TV provides a greater feeling of depth by combining the benefits of its curved form with Samsung’s proprietary picture quality technology which includes the ‘Auto Depth Enhancer’ (ADE) as a key feature. ADE analyses images and automatically adjusts contrast for a greater feeling of depth which also provides more effective viewing in 3D. Samsung’s Curved UHD TVs deliver a vivid and visual experience which enables viewers to enjoy life-like viewing.

Additionally Samsung’s UHD dimming capability divides the screen into small blocks and adjusts images by maximizing the contrast, colour and detail. Samsung’s PurColour Technology enhances colour by bringing out detail and richer shades, this provides an optimized display which accurately depicts true and natural colours. Samsung’s Curved TVs offer not only superior picture quality but also future-proof technology. With Samsung’s UHD Evolution Kit, current UHD TVs can easily be upgraded to support the latest UHD standards. Samsung is already a leader in UHD standardization and has brought UHD to the mainstream industry. Additionally, only Samsung UHD TVs are PrimePass certified for their UHD future-proof applications. UHD up-scaling, converts full-HD, HD and lower resolution sources to nearly-UHD clarity through a four-step process that includes signal analysis, noise reduction, up-scaling and detail analysis.

Through the development of its innovative Curved UHD TV, Samsung continues to enhance consumer living in an effort to contribute to a better world filled with rich experiences. Samsung Curved TVs, are available at Singer, Softlogic and Singhagiri outlets island-wide.  Samsung Curved LED TV’s are available from Rs 359,990/- Upwards. Please call the Samsung Hotline on 0115900900 or 0117540540 for more details.

 About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit


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