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Wednesday, October 22, 2014

4Ever Skin Naturals prove brand excellence with a philosophy beyond the balance sheet

4Ever Skin Nuturals at SLIM Awards
(From left) Mr. Arjuna Manawapriya, Marketing Manager,
4ever Skin Naturals (Pvt) Ltd, Mr. Priyantha Abeyrathne,
 Chief Executive Officer, 4ever Skin Naturals (Pvt) Ltd,
 Ms. Ushani Abeyrathne and Mrs. Chandhani Bandara,
Chairperson, 4ever Skin Naturals (Pvt) Ltd
 receive their award at the SLIM Brand Excellence Awards.
The 13th SLIM Brand Excellence awards held at the BMICH crowned a truly home grown, community conscious brand, with the bronze award for Brand of the Year for the SME sector. 4Ever Skin Naturals glowed radiantly at the awards show, when the distinguished panel of judges chose them as a champion amongst more than a hundred contenders for the category.

This award winning enterprise reflects philosophies of a social entrepreneurship venture focused on creating beauty products that will truly make a difference – in product performance as well as in how it is produced. 100% natural ingredients sourced from only certified local growers are transformed into herbal products that work miracles – preserving teachings of traditional herbal medicine while being in line with global best practices in organic and ethical production.

The success of 4Ever Skin Naturals in Asian and European markets is attributed to a perfect combination of decades of expertise in the beauty industry and state of the art production facilities with dynamic research and development processes.  The range includes skin care and skin beautifying products for face and body, non-alcoholic hair gels as well as a refreshing range of shampoos and spa products in the innovation pipeline.

Sharing his thoughts on the win, Chief Executive Officer of 4Ever Skin Naturals, Mr. Priyantha Abeyratne explained that the story of 4Ever Skin Naturals is a good case study of how a humble product range can grow into a competitive global brand. “Brand values that have immense traction with the modern consumer create increased appeal. Experiential marketing channels like spas, a salon chain and consumer activations as well as brand education in key shopper touch points have helped bring this brand to life amongst its target audience,” he said.

The recognition 4Ever Skin Naturals has gained in the recent past is testament to its unique ways of operation. The Most Promising Entrepreneurship Award at the Asia Pacific Entrepreneurship Awards in 2014, Gold Award (large category) at the Woman Entrepreneur of the Year Awards in 2013 and a Merit award in the National Level Manufacturing Sector at the CNCI Awards 2014 are a reflection of the standards of their products, processes and people.
The addition of this brand excellence award in to the current portfolio, recognised repeatedly for their manufacturing abilities and world class entrepreneurship qualities, signifies perfect synergy of product performance and brand value which will result in an unparalleled range of products that will no doubt benefit the modern consumer.

“We believe our offerings win in the marketplace as the products we introduce are based on true consumer insight and maintain eco-friendly, effective, safe and ethical standards. Recent innovations such as non-alcoholic hair gels, herbal shampoos for dandruff control and soft and smooth hair as well as the hair colour portfolio with natural ingredients stand testimony to this claim,” said the Chairperson Mrs. Chandhani Bandara who has successfully combined her experience as a leading beautician with in depth knowledge of what consumers really want, into an internationally acclaimed herbal brand that makes Sri Lanka proud.

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