Writen by
Abdul Mujeeb
9:37:00 AM
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| The action counter and sampling area |
The festival features a series of activities, demonstrations and promotions from 16 to 25 October 2014
Sri Lanka’s largest online shopping mall, WOW.lk recently
partnered with Knorr to host the ‘WOW Food Festival’ in commemoration of World
Food Day. The exciting festival took place at the WOW.lk head office and comprised a series of promotions and activities which brought people together to celebrate a selection of
unique cuisines.
World Food Day was
established in 1979 by the Food and Agriculture Organization of the United
Nations. A variety of events ranging from walks, to dinners to food drives are
arranged by millions of people across the world who come together to
commemorate the day. The activities which took place during the festival included a Knorr kitchen activation at the WoW.lk
customer experience centre, which showcased the
entire Knorr product range through live preparations, demonstrations and free
samples. WOW.lk is also offered the best deals on a variety of food products
and restaurants throughout the week and partnered with many reputed restaurants
and venues to offer special discounts on food and dining.
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| Delicious meals made at the Festival |
Commenting on
the ‘WOW Food Festival’, Sheyantha Abeykoon, CEO, of WoW.lk stated, “Every
month, we try to host a unique set of activities to ensure our customers continue
to enjoy a variety of experiences with us. World Food Day is an important
global cause and we are proud to partner with Unilever and Knorr to commemorate
it. We tried to create a well-rounded food festival experience by offering our
customers the very best deals, demonstrations and sample giveaways.”
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| Easy recepies |
Initially starting out as
Anything.lk, WOW.lk has grown immensely over the last few years and has played
a catalytic role in the evolution of the country’s e-commerce landscape.
Connecting people with the products and services they love and need has been an
integral part of the company’s success story.
Part of the Unilever brand
portfolio, Knorr is one of the world’s largest food brands and is committed to
working towards a sustainable future. Knorr touches more than 320 million
people every day and is known for its commitment towards bringing outstanding
culinary expertise to every family table.
WOW.lk has been at the
forefront of e-commerce innovation in Sri Lanka and continues to deliver a convenient
virtual shopping experience to customers, providing them with a variety of affordable
products and services. Backed by Dialog Axiata, Sri Lanka’s largest telecommunications
service provider, WOW.lk is now one of Sri Lanka’s largest and most reputed
online e-commerce sites in the country.
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| Recipie for success |
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