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| - Dilini Fernando and Dr. Manori Seneviratne, inaugurate Rum Punch’s first store based collection as Rukshika Fernando Seneviratne, Chandimal Fernando and Binara Seneviratne look on. |
Home-grown
resort wear brand Rum Punch takes to Colombo’s retail sphere this season, with
the launch of its first store based collection ‘Active Tribal’ at Dilly &
Carlo. The ‘Active Tribal’ range debuted at Colombo Fashion Week’s SWIM edition
in August 2015. The collection is vibrant and punchy, employing seasonal shades
of blue, yellow and purple for a fun, flirty yet practical affair. Rum Punch
designer Rukshika Fernando Seneviratne uses a colour-blocking technique
together with printed and mesh fabrics, contrast binding and reflective tape for
the collection.
Dilly
& Carlo is one of Colombo’s top fashion retailers with stores at Flower
Road, Chatham Street, the Crescat Boulevard, Liberty Plaza and K Zone Ja-Ela. Their
Flower Road store will carry the new swimwear and beachwear options from the
‘Active Tribal’ collection. This includes two and one piece swimsuits, with
removable cups, that suit diverse silhouettes. The swimwear is complemented by hip
beach wraps that create the perfect look for the beach season.
Notably,
the collection also carries a reversible style that can be worn as two
different looks - effectively, two swimsuits with one purchase. Rukshika is
keen to give her customers opportunities for experimentation, “This is what
fashion is about. The idea of one swimsuit that can be worn in various ways is
exciting - it gives me the opportunity to experiment and my customer great
value for their money.”
The
Rum Punch founders hail from the fashion and apparel manufacturing industries.
Rukshika was formerly a senior designer for Victoria’s Secret at MAS Holdings,
and drives the creative end of the business. Co-founder Binara Seneviratne
possesses over a decade of experience in operations and management at MAS
Holdings and amanté.
Rum
Punch was launched at the 2014 Sri Lanka Design Festival and internationally at
the London Graduate Fashion Week, later making its debut at Colombo Fashion
Week 2015. It is also the only Sri Lankan brand to be available on Zalora.com –
Asia’s largest online fashion retailer.
The
brand was created for hip, stylish and fashion forward young women with a sense
of adventure. Inspired prints, a colour palette that makes no apologies for its
vibrant hues and a strong sense of individuality sets Rum Punch apart, making
it one of Sri Lanka’s most promising resort wear labels.
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