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Tuesday, January 26, 2016

MSLGroup expands to Sri Lanka by rebranding Arc PR

MSLGroup, the flagship strategic communications and engagement consultancy of publicis group, and the largest brand and reputation advisory network in Asia and Europe, today announced its presence in Sri lanka by re-naming the publicis Groupe`s top ranking PR agency Arc PR. with immediate effect Sri Lanka`s leading PR agency Arc PR will become part of MSLGROUP.

Arc, which won 2015 South Asia PR Agency of the Year at Campaign Asia-Pacific's awards in December, will continue with the same nine-strong team and be led by Caryll Van Dort who will now be designated as Director at MSLGroup.

About MSLGROUP in Sri Lanka 

MSLGROUP in Sri Lanka holds a roster of blue-chip clients for whom they continue to produce business-building and award-winning work. Long-time clients, such as General Motors. McDonald's, Visa, Procter & Gamble, Kellogg's and The Coca-Cola Company, support and believe in MSLGROUP's new direction and the positive impact it will have on their business. 

Formerly known as Arc PR which has changed the face of Public Relations in Sri Lanka since its inception in 2006, MSLGROUP in Sri Lanka provides clients access to seamless services with local insights and international best-in-class resources. Collaborating with Leo Burnett, MSLGROUP in Sri Lanka handles a vast and diverse portfolio of client's from Multi-nationals such as Coca-Cola Beverages. Samsung, Oman Air and major local companies such as Blue Mountain Group. CIC, People's Bank, Hirdaramani and Amana Takaful. The team consists of young talent, keen to push the boundaries of their craft and continue to add to their tally of metal. 


MSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. With more than 3,000 people across close to 100 offices worldwide, MSLGROUP is also the largest PR network in Europe, fast-growing China and India. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas — followed by thorough execution. 


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