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Saturday, February 13, 2016

CFW Fashion & Food Edition Returns this Season with an Exciting New Concept

Park Street Mews and Hilton create unique culinary experience

HSBC Colombo Fashion Week (CFW)'s most anticipated 3rd edition of CFW Fashion & Food will be a highlight from 20th to 28th February. All restaurants and cafes in Park Street Mews have partnered CFW in this year’s ‘Fashion & Food’ odyssey. CFW’s partner hotel, Hilton Colombo’s two restaurants, Il Ponte and IKOI TEI , will also serve up some fashionable food during the duration of CFW. A CFW launch party will be held on 20th February at Park Street Mews where designers, artists, chefs, creative minds and eminent invitees will gather to kick off the Spring/Summer Season of the 13th year of CFW.

Food can also be termed a visual exploration just as art is - and by combining unique aesthetic culinary experiences during CFW, fashion week highlights the confluence of fashion with every individual’s daily lives. Commenting on the CFW Fashion & Food, Ajai Vir Singh, President and Founder, Colombo Fashion Week stated: “CFW as a creative body encourages the interaction between various creative themes, food being one. This year we look forward to seeing an exciting fushion between cuisine and fashion by renowned chefs at each of the CFW Fashion & Food restaurants. This series gives us another reason to enjoy and celebrate Colombo for another week.”

Park Street Mews’ restaurants will set high benchmarks as fashion and food destinations during CFW and can leverage on this high profile platform to showcase their culinary mastery. All over the world, people are making style statements with the food they consume and these restaurants too will display how fashion and food combine harmoniously. The restaurants that will be part of the fashion and food extravaganza are CafĂ© Francais, Park Street Mews, La Trattoria, Curve and Il Ponte and IKOI TEI  at Hilton Colombo.

Whether it is seasonal indulgences, high-end ingredients, calorie conscious cuisine, or comfort food presented stylishly, the ‘Fashion & Food’ choices during CFW will be plentiful.  CFW is a platform for innovation and experimentation and the restaurants too will rise to the occasion and showcase their best culinary skills as art forms to match the aesthetics and craftsmanship that will be visible on the CFW runways.

The eagerly-anticipated CFW, now in its 13th year, is single-handedly crafting a retail infrastructure for the local design industry, and by boosting the connection between food and fashion, it is providing the right impetus for restaurants to set higher benchmarks to become more sustainable not only during CFW, but also beyond - to cater to the country’s growing tourism industry.

HSBC CFW 2016 is enriched by its partners: HSBC, Hilton, Land Rover, Colombo Jewelry Stores, Wineworld, Olu Water, Vision Care, Unilever - Ponds BB, Ramani Fernando Salons, Spa Ceylon, Illy Coffee, Hameedia, Hellmann Logistics and Emerging Media – who share and extend their support towards the vision and aspirations of CFW.

For further details, please visit www.colombofashionweek.com or follow CFW on Facebook (www.facebook.com/colombofashionweek), Twitter (@colombofw) and Instagram (@colombofw).
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