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| Atom Technologies Dubai showroom launch |
Known for exquisite design and workmanship coupled with
compelling pricing and value for money, Atom opened its operations in Dubai
with a state-of-the-art showroom on the renowned Jumeirah Beach Road on the
28th of May 2014.
Atom’s first stand-alone showroom in the United Arab Emirates
marks the first time a Sri Lankan audio visual company has ever been launched
in the Middle East. The opening was a culmination of a journey that started
eight years ago which took Atom from Sri Lanka to Korea, China, Bahrain and now
Dubai.
Dubai further marked the launch of the brand new Atom Platinum
Range, which is due to be launched in Sri Lanka in June 2014. The range
includes Atom’s new 65inch, 55inch and 49inch LED televisions as well as the
giant 4K Ultra High Definition Smart 3D 84inch LED television. Given the
interest in the Middle Eastern market, the audio visual company is also due to
launch a custom built, gold plated unit in October 2014. This will be the first
of its kind in the world.
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| Atom Dubai Showroom on Jumeirah Beach Road |
A pioneer in designer innovation in technology, Sri Lankan based
AV design deity, Atom has emerged as one of the most innovative brands of LED
providers globally. Launched in August 2006 by three local entrepreneurs, Atom
has grown over the past few years as a major player in the Sri Lankan
electronics marketplace.
“Atom’s secret is pretty clear to everyone we work with – we
innovate faster, with the highest grade materials and unmatchable service levels.
We make quality and innovation affordable to everyone,” said Ashan De Livera,
Director Atom Technologies (Pvt.) Limited. “We believe that high fashion does
not restrict itself to clothing, it extends to technology and your home
electronics. What is relevant today is
quickly replaced by something better tomorrow. This is why we specialize in
shorter production lines and faster product range turnover – ensuring that with
an Atom product – you are getting the latest innovation as soon as it is
released worldwide.”
With a regional base in Bahrain and through strategic
partnership with the Mostafa Bin Abdullatif Group, Atom is ready to take on the
competitive Dubai AV electronic marketplace.
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| Atom Lifestyle System with Libratone |
“As was the case with several designer electronic brands such as
Bang and Oluffsen, Nakamichchi, Libratone and Bose, we believe that there is
value in specialising in what you are really good at, rather than diversifying
too fast,” explained Asif Jiffry, Director, Atom Technologies (Pvt.) Limited.
“This is why we specialise in LED technology, but within this niche provide the
most diverse range possible. What other name manufacturer can boast of a
product portfolio that includes 3D Smart Televisions, Waterproof LED screens,
Giant Screens, Touch Screens, Signage Monitors and Video Walls?”
“Atom’s success in Bahrain with the Yakubi Group three years ago
was a stepping stone to branch out into the rest of the Middle East. Our
strategy there was to focus more on the retail hypermarkets such as SherrifDG,
Geeant and Carrefour. However given the potential with the hospitality industry
in the United Arab Emirates, we chose to change this around through a strategic
expansion opening our own store via local partners, the influential giant the
Mostafa Bin Abdul Latiff Group,” said Sanjiv Alles, Director, Atom Technologies
(Pvt.) Limited. “Through the store, Atom together with Danish audio specialist
Libratone, will be specifically targeting the hotel and hospitality industry in
the run up to Expo 2020.”
The Hospitality and Corporate sectors have been a large part of
Atom’s expansion strategy even in the Sri Lankan market, having carved a
reputation as being able to custom build specific solutions per industry.
“As a 100% Sri Lankan brand, we control every aspect of the
production, ensuring customisation, to enhance the user experience. Our modern
service center and assembly line, further ensures that all our units are well
supported and serviced. After sales and support was a key factor, which needed
to be included in our international expansion,” added Alles.
Today Atom works with almost every major local hotel chain
ranging from Taj, Ramada, Jetwing, Citrus, Anilana, Kingsbury and Best Western
to Banks such as Sampath, Seylan, Bank of Ceylon, NTB to international
franchises such as Pizza Hut, Dominos, Barista and KFC.
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